# Glittering Phones Folli Follie Gold Fujitsu Phone Launched in Japan By wang fangqing/ Frances Wang | Published 2010-01-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/folli-follie-gold-fujitsu References: [fujitsu](http://www.fujitsu.com/global/news/pr/archives/month/2009/20091113-02.html) Tokyo-based technology company Fujitsu partnered with Greek jewelry retailer Folli Follie to introduce a special version of the new phone model F-02B called Folli Follie Gold. Embedded a 2-karat [cubic zirconia](https://www.trendhunter.com/trends/loewe-and-jacob-co) (sorry, not a diamond), the soft pinkish gold phone looks like a [piece of jewelry itself](https://www.trendhunter.com/trends/rare-ring). The phone also features a Folli Follie welcome screen, as well as the famous orange logo. To please its customers even further, every phone comes with a twinkling original strap from Folli Follie’s newly launched mobile phone strap collection “Reflections.” Armed with Fujitsu’s new technology, the F-028 Style series is [water-resistant and dust-resistant](https://www.trendhunter.com/trends/starry-optical-fiber-technology). It is also available in white, black and pink Targeting picky Japanese female customers, each phone also comes with a fragrance chip on the back, allowing users to personalize it by spraying their favorite scent. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 77% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Luxury Tech:** There is a market opportunity for luxury technology products with glam aesthetics, specifically targeting female consumers. - **Personalized Accessories:** Innovative technology companies can leverage customer personalization by adding unique accessories, such as fragrances, to their devices. - **Collaborative Marketing:** Cross-industry marketing campaigns can be used to draw customers from both technology and fashion industries into collaborative products such as a tech-jewelry hybrid. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can partner with technology companies to offer unique tech-jewelry products, tapping into new customer segments. - **Consumer Electronics:** Consumer electronics companies can explore developing personalized and luxury technology products with fashion-forward designs to tap into the fast-evolving female market. - **Fragrance:** Fragrance businesses can consider partnering with techn companies to provide personalized fragrances as innovative accessories for tech gadgets targeted at female customers. ## Related on Trend Hunter - [Gilded Folding Smartphones](https://www.trendhunter.com/trends/huawei-mate-xt-ultimate-design-gold-dragon.md) - [Pink Socialite Smartphones](https://www.trendhunter.com/trends/razr-plus-1.md) - [Luxe Gold-Plated Smartphones](https://www.trendhunter.com/trends/goldplated-iphone-15-pro.md) - [Pinkish Toy-Inspired Tech Products](https://www.trendhunter.com/trends/caviar-barbiecore-collection.md) - [Gilded Valentine's Day Smartphones](https://www.trendhunter.com/trends/caviar-iphone-16-pro.md) - [Lipstick-Paired Smartphones](https://www.trendhunter.com/trends/huawei-pocket-s-520.md) - [Tennis-Inspired Premium Smartphones](https://www.trendhunter.com/trends/galaxy-z-flip-6.md) - [High-Fashion Flip Phones](https://www.trendhunter.com/trends/galaxy-z-flip-5s.md) - [Gold-Tonal Ring Timepieces](https://www.trendhunter.com/trends/crw001g9jr.md)