# Folkish Football Captures This Folklore Fashion Series Features Pieces From the AMULAYA collection By Lacey-Jane Walsh | Published 2014-02-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/folklore-fashion References: [fuckingyoung.es](http://fuckingyoung.es/the-folklore-team/) & [jentie.nl](http://www.jentie.nl/) This lookbook blends [folklore fashion with football equipment](https://www.trendhunter.com/trends/off-season) in the most peculiar and eye-catching way. Photographer Jentie Youna Jelles captured these unusual fashion photos, which showcase pieces from designer Daniel Arosemena’s new collection 'AMULAYA.' These looks incorporate shoulder pads and numbers much like football uniforms, but players likely wouldn't intimidate opposing teams wearing these plaid-filled outfits. The AMULAYA collection was heavily inspired by Latin American folklore. The idea behind this lookbook was to take traditional Latin American looks and make them more modern. The models featured in this series look extremely confident. They sport the same facial warpaint that football players do, and they pose in a number of defensive positions. This incredibly folkish series helps to make [sportswear a little more high fashion](https://www.trendhunter.com/trends/lyle-scott1). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 77% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Folklore Fashion:** Disruptive innovation opportunity: Explore the fusion of traditional ethnic fashion with modern sportswear for a unique and eclectic fashion trend. - **Folkish Photography:** Disruptive innovation opportunity: Combine unconventional fashion photography styles with folklore-inspired garments to create visually captivating and culturally rich lookbooks. - **Sports-inspired High Fashion:** Disruptive innovation opportunity: Blend elements of sports uniforms, such as shoulder pads and numbers, with high-fashion designs to create bold and unexpected statement pieces. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Introduce a line of fashion products that embrace traditional folklore aesthetics while incorporating elements of athletic wear, targeting fashion-forward consumers. - **Fashion Photography:** Disruptive innovation opportunity: Develop a new approach to fashion photography that combines storytelling, cultural references, and unconventional styling to create impactful and visually striking campaigns. - **Sports Apparel:** Disruptive innovation opportunity: Collaborate with fashion designers to create sportswear collections that merge athletic functionality with high-fashion sensibilities, catering to the growing demand for unique and statement-making athletic apparel. ## Related on Trend Hunter - [Traditional Football-Themed Fashion](https://www.trendhunter.com/trends/mitre-and-lack.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Italian-Inspired Football Fashion](https://www.trendhunter.com/trends/art-of-football-2.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md) - [80s Football-Inspired Collections](https://www.trendhunter.com/trends/the-team-dressers.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Sporty Terrace Culture Collection](https://www.trendhunter.com/trends/lyle-scott1.md) - [Floral-Detailed Football Kits](https://www.trendhunter.com/trends/william-morris-gallery.md) - [Technical Football Collabs](https://www.trendhunter.com/trends/furon-v8-collection.md)