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# Hand-Drawn Duds
Folklands T-Shirts Forgo Screen Printing for Fabric Markers

By Souzan Michael | Published 2011-07-10 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/folklands-t-shirts
References: [lifelounge.au](http://www.lifelounge.com.au/blogs/goldpox/hand_drawn-designs-from-folklands.aspx) & [folklandsthelabel](http://folklandsthelabel.com/about.html)

Sydney-based designer John-Michael Papagianopoulos is the founder and designer behind Folklands T-shirts, a [unique clothing label](https://www.trendhunter.com/trends/wasted-youth-x-tappei). Each design is hand-drawn onto 111 shirts, meaning that no two designs are completely identical. The creative purpose and reasoning behind creating clothing that is not mass-produced is quality and originality. Folklands t-shirts have both.

The label specializes in tribal prints, and each print is then carefully drawn onto the shirts using [fabric markers](https://www.trendhunter.com/trends/transfer-printing-service). John-Michael Papagianopoulos has also started adding his personal touch to skateboards by applying his unique tribal prints to them.

The tribal prints are just in time for summer; what's more, for probably the first time ever, you will truly be able to say your clothing is one-of-a-kind. Who doesn't want that?

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 66% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Handmade Clothing:** Opportunity for small scale fashion designers to differentiate themselves from mass-produced brands
- **Customized Products:** Potential for businesses to offer unique and personalized products using customizable designs
- **Artisanal Craftsmanship:** Growing trend of appreciating handcrafted goods, leading to opportunities for small businesses to tap into this market

### Where This Applies

- **Fashion:** Hand-drawn designs in clothing industry can offer unique selling propositions in an industry which is often dominated by fast fashion
- **Art:** Potential for artists to utilize handmade clothing as a canvas for their work and create wearable art
- **Retail:** Opportunities for small retailers who focus on providing handmade, unique items to consumers seeking one-of-a-kind products

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