# Gym-Inspired Retail Displays The Folk Clothing Store Includes Gym Horses and Ladders By Katherinev123 | Published 2009-12-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/folk-clothing-store References: [dezeen](http://www.dezeen.com/2009/12/22/folk-clothing-store-by-iy-a-studio/) & [iyastudio](http://www.iyastudio.co.uk/) I imagine that if I walked into the new interior of the Folk Clothing store in London, I would be caught in a paroxysm of confusion, not knowing whether I was in a [fashion boutique](https://www.trendhunter.com/trends/retail-environment) or an old school gym. You see, the interior of the Folk Clothing store uses gym equipment as means for clothing display. Completed by London designers IY A Studio, the interior of the Folk Clothing store features wood-paneled walls and white floors. Gym-inspired elements are used throughout like [gym horses and ladders](https://www.trendhunter.com/trends/kenko), acting as display stands and seating. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 56% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Gym-inspired Retail Displays:** Using gym equipment as means for clothing display in retail stores. - **Multi-functional Furniture:** Incorporating furniture that can serve both as display stands and seating in retail spaces. - **Nostalgic Design Elements:** Incorporating vintage or old school design elements in retail interiors to create a unique and memorable shopping experience. ### Sectors Adopting This - **Fashion Retail:** Opportunity for fashion retail stores to create unique and engaging shopping environments by incorporating gym-inspired displays. - **Interior Design:** Opportunity for interior designers to explore creative ways of incorporating multi-functional furniture in retail spaces. - **Retail Experience Enhancement:** Opportunity for retailers to differentiate themselves by incorporating nostalgic design elements in their store interiors and creating a unique shopping experience. ## Related on Trend Hunter - [Pastel Fitness Retail Stores](https://www.trendhunter.com/trends/fitness-retail-store.md) - [Consumer-Inspired Store Mannequins](https://www.trendhunter.com/trends/london-store-mannequins.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Footwear Retail Stores](https://www.trendhunter.com/trends/el-departamento.md) - [Stylish Outdoor Gyms](https://www.trendhunter.com/trends/stylish-outdoor-gym.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md)