# Folk Art Tequila Branding Siempre Tequila is a New Craft Spirits Brand with Dynamic Packaging By Rebecca Byers | Published 2015-09-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/folk-art References: [siempretequila](http://www.siempretequila.com/) & [facebook](https://www.facebook.com/SiempreTequila/) Boasting a charismatic illustration inspired by Mexican folk art as its logo, Siempre Tequila is a new spirits brand made from [100% blue agave](https://www.trendhunter.com/trends/handpicked-agave) produced in Mexico's tequila heartland, Jalisco. The intricate nature of the [folk art-inspired packaging](https://www.trendhunter.com/trends/mexican-artistry) speaks to the attention to detail that's put into the cultivation and production process. Produced in [small batches](https://www.trendhunter.com/trends/artisanal-agave-spirits), Siempre Tequila is put through a post-double distillation oxygenation process in order to provide a smoother finish. The hand drawn illustration that adorns the bottle was created specifically for Siempre Tequila by UK-based agency ILOVEDUST. Although Siempre Spirits is based in Canada, the distillery where Siempre Tequila is produced, called Destiladora del Valle de Tequila, is located in Jalisco. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Folk Art Branding:** Opportunity for other craft spirits brands to incorporate folk art-inspired packaging for a unique and memorable brand identity. - **Small Batch Production:** Potential for more spirits brands to adopt small batch production methods to emphasize quality and craftsmanship. - **Post-double Distillation Oxygenation:** Disruptive innovation opportunity for distilleries to explore oxygenation processes to enhance the smoothness of their spirits. ### Sectors Adopting This - **Craft Spirits:** Craft spirits industry can leverage the trend of folk art branding to create distinctive and culturally rich products. - **Tequila:** Tequila industry can explore the benefits of small batch production to differentiate their offerings in the market. - **Design and Illustration:** Design agencies and illustrators can tap into the demand for intricate and visually captivating packaging in the spirits industry. ## Related on Trend Hunter - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md) - [Hand-Painted Tequila Bottles](https://www.trendhunter.com/trends/maestro-dobel-atelier-trajineras-edition.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Sculptural Tequila Bottle Designs](https://www.trendhunter.com/trends/msica-tequila.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Beautifully Packaged Tequila Brands](https://www.trendhunter.com/trends/laelia-tequila.md) - [Elevated Tequila Bottle Designs](https://www.trendhunter.com/trends/jaja-tequila-1.md) - [Artist-Designed Tequila Bottles](https://www.trendhunter.com/trends/essential-artist-series.md) - [Artistic Animalistic Tequilas](https://www.trendhunter.com/trends/dobel-atelier-animales-endmicos.md)