# Refillable Plant-Powered Skincare Folie Helps Skincare Consumers Do More with Less By Laura McQuarrie | Published 2025-10-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/folie References: [hypebae](https://hypebae.com/2025/10/foile-minimalist-skincare-brand-where-to-buy) & [foileskincare](https://foileskincare.com/)  Many skincare consumers are simplifying their routines in favor of [skinimalism](https://www.trendhunter.com/trends/beauty-market)—prioritizing fewer, more effective products—and Folie is a new brand that embodies this philosophy by helping people do more with less. Botanicals and clean beauty technology are at the heart of Folie's formulas, which are packaged in colorful, sculptural vessels that can be [refilled time and time again](https://www.trendhunter.com/trends/refillable-moisturizer-pod) as needed. Within The Daily Routine, a curated three-piece product set, consumers will find a [simplified routine](https://www.trendhunter.com/trends/muji-skincare-range) designed to restore balance with a Milky Emulsion Cleanser, a lightweight and cooling Skin Sponge Serum and the Daily Jelly Moisturiser with a gel-cream texture for balanced hydration. Across these products, featured ingredients are simple and recognizable, ranging from aloe vera leaf juice and jojoba seed oil to snow mushroom extract and mango seed butter. Image Credit: [hypebae](https://hypebae.com/2025/10/foile-minimalist-skincare-brand-where-to-buy), [foileskincare](https://foileskincare.com/) ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 73% | Activity: 77% | Freshness: 54% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Related on Trend Hunter - [Minimalist French Skincare Lines](https://www.trendhunter.com/trends/dore-1.md) - [Multi-Use Skincare Creams](https://www.trendhunter.com/trends/ms-morning.md) - [Tinted Undereye Cosmetics](https://www.trendhunter.com/trends/storied-beauty.md) - [Multi-Benefit Facial Moisturizers](https://www.trendhunter.com/trends/kizen-complete-facial-moisturizer.md) - [Topical Skin Supplements](https://www.trendhunter.com/trends/topical-skin-supplement.md) - [Lightweight Hybrid Concealers](https://www.trendhunter.com/trends/hybrid-concealers.md) - [Clear Sun Serums](https://www.trendhunter.com/trends/clear-sun-serum.md) - [All-Over Sculpting Correctors](https://www.trendhunter.com/trends/instant-perfector.md) - [Microbristle Skincare Applicators](https://www.trendhunter.com/trends/microbristle-applicators.md)