# Lunar Celebration Crafts Tesco's Lunar New Year Print Campaign Includes a Fold-Your-Own Horse By Laura McQuarrie | Published 2026-02-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/foldyourown-horse References: [newsworks.org.uk](https://newsworks.org.uk/news-and-opinion/tesco-teams-up-with-reach-to-celebrate-2026-lunar-new-year/)  In celebration of the Chinese New Year, and to promote its Lunar New Year range, [Tesco](https://www.trendhunter.com/trends/tesco-mothers-day-tulips) teamed up with [Reach](https://www.trendhunter.com/trends/miles-c-bates) to turn printed pages into a fold-your-own horse activity. As part of the newspaper takeover spotlighting stir-fry meal deals, hoisin duck noodles and more, Tesco included a guide to making a paper Lunar New Year Horse from a cut-out red square in the interactive campaign across the Daily Mirror, Daily [Express](https://www.trendhunter.com/trends/spacethemed-postal-stamp) and Daily Star. To help people of all ages and skill levels follow along, the step-by-step guide included a scannable QR code that linked to a how-to video with detailed instructions, perfect for visual learners, filmed by award-winning journalist and author Angela Huii. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 33% | Activity: 36% | Freshness: 65% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy) ## Key Themes ### What's Driving This Trend - **Print-to-interactive Packaging:** Combines traditional printed materials with embedded fold-and-play elements to create tangible, shareable brand experiences that blur the line between marketing and product. - **Qr-enabled Print Experiences:** Enables seamless bridging of physical and digital content through scannable codes that deliver video tutorials, augmented instructions, or shoppable links tied to specific printed assets. - **Cultural Festival Personalization:** Creates targeted seasonal campaigns that leverage culturally specific crafts and storytelling to deepen community relevance and product resonance during key celebration periods. ### Who This Affects Most - **Retail Grocery:** Sees potential in bundling themed, activity-driven print inserts with product promotions to drive in-store sales and increase family-focused engagement around seasonal ranges. - **Print Media and Publishing:** Faces an opportunity to evolve from static classifieds to interactive editions that monetize QR-linked multimedia and sponsored craft content for broader audience retention. - **Advertising and Promotions:** Could leverage tangible takeaways and cross-channel storytelling to create higher-value branded experiences that track engagement through digital callbacks embedded in print. ## Related on Trend Hunter - [Lunar Craft Fashion](https://www.trendhunter.com/trends/adidas-lunar-new-year.md) - [Festive Sportswear Capsule](https://www.trendhunter.com/trends/clot-x-adidas-2.md) - [Lunar New Year Cognacs](https://www.trendhunter.com/trends/hennessy-year-of-the-horse.md) - [Bold Festive Tableware](https://www.trendhunter.com/trends/carousel-collection.md) - [Immunity-Supporting Tea Systems](https://www.trendhunter.com/trends/hydration-immunity.md) - [Horse-Inspired Menus](https://www.trendhunter.com/trends/pf-changs-lunar-new-year.md) - [Lunar New Year Programs](https://www.trendhunter.com/trends/vietnamese-lunar-new-year.md) - [Lunar New Year-Inspired Cigars](https://www.trendhunter.com/trends/trinidad-corcel.md) - [Personalized AI Red Envelopes](https://www.trendhunter.com/trends/personalized-ai-red-envelopes.md)