# Portable Adverbenches Perfect Perch By Elsa Blaine | Published 2008-04-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/folding-seat-perfect-perch References: [perfectperch](http://www.perfectperch.co.uk) & [perfectperch](http://www.perfectperch.co.uk) Portable, lightweight, water resistant and inexpensive, **The Perfect Perch** is an ingenious [seating design](https://www.trendhunter.com/trends/adp-bench). The Perfect Perch, fabricated from cardboard, [folds flat](https://www.trendhunter.com/trends/foldseat) and is the ideal medium for advertising. Can't you see hundreds of sport spectators perched on sponsor's names and logos? **Implications** - Convenient, functional, user-friendly and environmental advertising concepts have the potential to benefit companies of all sizes. It doesn't take much to produce a [lightweight disposable product](https://www.trendhunter.com/trends/airpot), and because they are often low-cost, more consumers can afford them. Ultimately, their widespread use makes them an ideal medium for advertising, as it doesn't take a lot of resources or effort to affix a logo to a basic product. This is a perfect marriage of form and utility not to me ignored. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Convenient Advertising:** The rise of lightweight, low-cost disposable products for advertising purposes. - **Environmental Advertising:** The trend of utilizing eco-friendly materials in creating functional advertising products. - **Functional Advertising:** The increasing demand for advertising that has practical uses or functions. ### Where This Applies - **Sports Marketing:** The sports industry can benefit from convenient, portable advertising products like Perfect Perch for event sponsorships. - **Outdoor Advertising:** The outdoor advertising industry can incorporate eco-friendly materials in their products to cater to the growing environmental awareness of consumers. - **Event Planning:** Event planners can utilize functional advertising products like Perfect Perch to provide practical seating solutions while promoting sponsors. ## Related on Trend Hunter - [Collapsible Posture Support Seats](https://www.trendhunter.com/trends/ergonomic-portable-seat.md) - [Bold Mobile Work Seating](https://www.trendhunter.com/trends/omniseat-portable-productivity.md) - [Flatpack Adventure-Ready Chairs](https://www.trendhunter.com/trends/portable-outdoor-chair.md) - [Multifunctional Park Picnic Furniture](https://www.trendhunter.com/trends/foldable-picnic-furniture.md) - [Compact Outdoor Tables](https://www.trendhunter.com/trends/portable-1.md) - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [Durable One-Piece Camping Chairs](https://www.trendhunter.com/trends/portable-camping-chair.md) - [Pocket-Sized Outdoor Chairs](https://www.trendhunter.com/trends/pocket-sized-chair.md) - [Collapsible Outdoor Furniture Pieces](https://www.trendhunter.com/trends/origami-outdoor-furniture.md)