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# Deceptively Creased Carpets
Folded Tones by Enoch Liew Embraces Optical Illusions

By Meghan Young | Published 2014-02-11 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/folded-tones-by-enoch-liew
References: [plusmood](http://plusmood.com/2014/02/folded-tones-enoch-liew/) & [terracefloors.au](http://terracefloors.com.au/products/folded-tones-by-enoch-liew/)

Folded Tones by Enoch Liew, an industrial designer based in Adelaide, Australia, is a carpet that looks deceptively creased. Creating an immense amount of dimension, it adheres to an illusory aesthetic that can be appreciated by many. In fact, it came first in the 2013 [DIA](https://www.trendhunter.com/trends/el-abrazo)/NAG Rug Design Competition and won Gold in the Design Institute of Australia (DIA) SA Awards 2013.

Available in three different color palettes, Folded Tones by Enoch Liew is much different when a person lies down on it. As written by its manufacturer, [Terrace Floors](https://www.trendhunter.com/trends/soccer-graphics), "This lead to the use of [simple repetitive lines](https://www.trendhunter.com/trends/weave-collection) that can be enjoyed as an abstract pattern up close, allowing for a varied experience from different distances." Quite clever and creative.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 26% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Optical Illusion Carpets:** Creating carpets with illusory aesthetics that add immense dimension and competitive advantage to the interior designs.
- **Abstract Patterned Carpets:** Designing carpets with simple, repetitive lines that can be appreciated as an abstract pattern up close, giving varied experiences at different distances.
- **Dimensional Carpets:** Manufacturing carpets with deceptively creased appearance that blurs the lines between 2D and 3D design, offering customers a unique visual experience.

### Who This Affects Most

- **Interior Design:** Offering a new type of product with an illusory aesthetic that can enhance the overall design and visual appeal of the indoor space.
- **Flooring and Carpets:** Revolutionizing the traditional carpet industry by introducing dimensional and abstract patterned carpets to meet the evolving taste of customers.
- **Industrial Design:** Exploring new frontiers of product design by harnessing the power of optical illusions to create dimensional and abstract patterned products that stand out from the rest.

## Related on Trend Hunter

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- [Mesmerizing Artful Patterned Rugs](https://www.trendhunter.com/trends/electtrico-collection.md)
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- [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md)
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- [Abstract Geometric Rugs](https://www.trendhunter.com/trends/discorectangle.md)
