# Folded Potato Chips Folds are Uniquely Shaped by a Special Compression Process By Laura McQuarrie | Published 2025-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/folded-potato-chips References: [specialtyfood](https://www.specialtyfood.com/news-media/news-features/member-press-releases/folds-potato-chips-to-debut-at-summer-fancy-food-show/) & [foldspotatochips](https://foldspotatochips.com/products/folds-potato-chips)  While flavor often takes center stage in snacks, for many fans of texture, the crunch and mouthfeel are just as, if not more, important than taste itself—and [Folds](https://www.trendhunter.com/trends/phorm-energy-honor-educate-unite) creates [folded potato chips](https://www.trendhunter.com/trends/crinklys-big) that promise a different experience from flat chips. "I knew that the chips with extra curves and folds were my favorite ones in the bag, and I always wondered why there wasn’t a brand dedicated to these golden nuggets," said Emma Cramer, founder of Folds, "Every bag of conventional chips might have a few perfect folds that everyone fights over. We asked ourselves: what if we could flip that ratio?" Folds came up with a compression process that creates uniquely shaped chips that stand out for their texture, crunch, and [pockets of flavor](https://www.trendhunter.com/trends/pringles-chip-flavors). ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 88% | Activity: 91% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Texture-oriented Snacking:** Snack innovations are gravitating towards unique textures, offering new pleasures for consumers who prioritize crunch and mouthfeel over traditional flavors. - **Customization in Snack Production:** The development of tailored manufacturing processes allows snack producers to cater to niche preferences, such as folded chips, thus creating distinct market differentiators. - **Artisanal Snack Experiences:** Increasing interest in artisanal snack experiences is driven by consumer demand for products that transform ordinary snacking into a memorable culinary adventure. ### Sectors Adopting This - **Snack Foods:** The snack foods industry is innovating with textural diversity, leading to products that appeal to sensory-driven consumers demanding more than just taste variations. - **Food Manufacturing Technology:** Specialized compression techniques are emerging in food manufacturing, paving the way for novel snack designs that can redefine consumer expectations. - **Gourmet Foods:** Within the gourmet foods sector, there is a burgeoning interest in crafting snacks that emphasize quality and uniqueness, as seen with the growing popularity of textured potato chips like Folds. ## Related on Trend Hunter - [Multi-Layered Potato Snacks](https://www.trendhunter.com/trends/lays-layers.md) - [Crumb-Funneling Chip Packets](https://www.trendhunter.com/trends/chip-packet.md) - [Mess-Free Potato Chips](https://www.trendhunter.com/trends/future-of-potato-chips.md) - [3D Potato Bites](https://www.trendhunter.com/trends/3d-potato-bites.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Twisted Flavor-Packed Snack Crisps](https://www.trendhunter.com/trends/ruffles-ridge-twists.md) - [Textured Flavor-Rich Kettle Chips](https://www.trendhunter.com/trends/kettle-krinkle-chips.md) - [Heart-Shaped Flavored Chips](https://www.trendhunter.com/trends/shapez-heartiez.md) - [Sensorial 4D Chips](https://www.trendhunter.com/trends/levels-by-brent-rivera.md)