# Foldable Bike Ads Foldable Rodalink Bicycles Get an Interactive Campaign By Amelia Roblin | Published 2010-09-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/foldable-rodalink-bicycles References: [adsoftheworld](http://adsoftheworld.com/media/dm/rodalink_folded_fun?size=_original) & [rodalink](http://www.rodalink.com/id/bicycles.php?type_id=15) Foldable Rodalink bicycles are being advertised on foldable paper as a way to attract new customers to the idea of buying a convertible bike. The Indonesian company launched this campaign to show potential consumers how fun and easy the two-wheeler would be to assemble, as represented by the [simple, playful exercise](https://www.trendhunter.com/trends/3d-billboards) of unfolding its image wrapped in an envelope. The promotion features five [foldable Rodalink bicycles](https://www.trendhunter.com/trends/bromptons-g-line), their specs and an image of the collapsed product. Since many of the targeted clients have never owned such a bike, this [captivating campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) will certainly unfold into success. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 18% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Foldable Advertising:** Opportunity for companies to utilize foldable paper as an interactive and engaging advertising medium. - **Convertible Bikes:** Growing trend of foldable and convertible bikes that offer convenience and flexibility for urban commuters. - **Interactive Campaigns:** Increasing popularity of interactive campaigns that showcase the product's features and engage potential customers. ### Where This Applies - **Advertising:** Foldable advertising presents a disruptive innovation opportunity for the advertising industry to create unique and attention-grabbing campaigns. - **Bicycle Manufacturing:** The convertible bikes trend creates an opportunity for the bicycle manufacturing industry to develop and market innovative and convenient folding bike models. - **Marketing:** Interactive campaigns offer disruptive innovation opportunities for the marketing industry to create immersive and memorable brand experiences for customers. ## Related on Trend Hunter - [Compact Collapsible Bikes](https://www.trendhunter.com/trends/collapsible-bike.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Compact Foldable City Bikes](https://www.trendhunter.com/trends/pop-cycle.md) - [Adaptable Foldable Electric Bikes](https://www.trendhunter.com/trends/buzzy-bike.md) - [Collapsible Belt-Driven Commuter Bikes](https://www.trendhunter.com/trends/priority-folder.md) - [Origami-Style Cyclist Helmets](https://www.trendhunter.com/trends/raba-helmet.md) - [Practical Three-Fold Bicycle Series](https://www.trendhunter.com/trends/threefold-bicycles.md) - [Folding Urban E-Bikes](https://www.trendhunter.com/trends/folding-urban-ebike.md) - [Crowdfunded Foldable Carbon Bikes](https://www.trendhunter.com/trends/air-carbon.md)