# Cardboard Mattresses The Foldable itbed By Noora Abu Eitah | Published 2008-09-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/foldable-cardboard-bed References: [it-happens.ch](http://www.it-happens.ch/eng/bett_1.html) Designed by the studio [Swiss Design](https://www.trendhunter.com/trends/lost-hide), the "itbed" is a [portable, light bed](https://www.trendhunter.com/trends/essential-bed) that is made from 7 mm thick corrugated cardboard. It folds and unfolds just like an accordion, making it easy to carry and move around. It's perfect for guests, and frequent movers. The itbed comes in two models and its thin futon is also foldable. **Implications** - With a fast-paced society, people are always on the go whether you're traveling between countries or constantly moving houses. Having highly portable and functional products are what people with an on-the-go lifestyle treasure. If companies want to cater to this constantly moving market, items need to become easy to take a long and quick to set up. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 27% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What's Driving This Trend - **Portable Cardboard Furniture:** Opportunity for companies to develop easy-to-carry and functional products for an on-the-go lifestyle. - **Foldable Bed Innovation:** Chance for companies to design innovative foldable beds suitable for guests and frequent movers. - **Corrugated Cardboard Material:** Trend towards the use of corrugated cardboard in furniture and home goods for its portability and convenience. ### Who This Affects Most - **Furniture:** Companies in the furniture industry can explore the use of cardboard in designing and producing portable foldable furniture. - **Hospitality:** Opportunities for the hospitality industry to provide lightweight, portable and easy-to-assemble guest bed solutions. - **Moving and Storage:** Potential for companies in the moving and storage industry to offer lightweight and convenient cardboard-based bed solutions for temporary or frequent moves. ## Related on Trend Hunter - [Collapsible Flatpack Crib Designs](https://www.trendhunter.com/trends/bababing-bedside-travel-crib.md) - [Collapsible Timber Sofa Beds](https://www.trendhunter.com/trends/ospite-folding-sofa.md) - [Outdoor Sleep Systems](https://www.trendhunter.com/trends/camping-mattress.md) - [Ultra-Fast Bed Assembly Brands](https://www.trendhunter.com/trends/easy-setup-sustainable-made-in-canada-expandable.md) - [XL Luxury Bed-In-Boxes](https://www.trendhunter.com/trends/oversized-modular-bedinabox.md) - [Envelope-Packaged Couch Designs](https://www.trendhunter.com/trends/couch-in-an-envelope.md) - [Singular Person Foldable Homes](https://www.trendhunter.com/trends/the-baby-box.md) - [Lounge Chair Suitcases](https://www.trendhunter.com/trends/bagletti-suitcase.md) - [Three-in-One Pet Beds](https://www.trendhunter.com/trends/multifunctional-pet-bed-design.md)