# Fetuses That Can Drive Alfa Romeo Ad Shows a Love for Driving is Cultivated In Utero By Cowbag | Published 2009-03-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/foetus-car-drivers-alpha-romeos-biological-new-advert References: [ibelieveinadv](http://www.ibelieveinadv.com/2009/03/alfa-romeo-foetus/) I can almost see where they are coming from, but Alfa Romeo and a fetus? As an ad, this really does catch your attention, but I am not sure if it is for the best reasons. If I wanted to buy a car I would like to see it I guess, not a [fetus pretending to drive](https://www.trendhunter.com/trends/huggies1). But the [Alfa Romeo ad](https://www.trendhunter.com/trends/giulia-quadrifoglio-luna-rossa) is successful, however, in showing that the [love of driving](https://www.trendhunter.com/trends/you-are-how-you-car) is something that is innate, almost as if it were cultivated in utero. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 1% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Innate Enthusiasm for Driving:** The Alfa Romeo ad highlights the concept of an innate love for driving that starts from a young age. - **Creative Advertising Techniques:** The use of unconventional and attention-grabbing visuals in the Alfa Romeo ad showcases the potential of creative advertising techniques. - **Controversial Marketing Strategies:** The Alfa Romeo ad sparks discussion about the effectiveness and ethical implications of utilizing controversial marketing strategies. ### Who This Affects Most - **Automotive:** The automotive industry can explore ways to tap into consumers' innate enthusiasm for driving and develop innovative marketing campaigns. - **Advertising:** The advertising industry can draw inspiration from the Alfa Romeo ad and experiment with unconventional and attention-grabbing visuals in their campaigns. - **Ethics and Marketing:** The field of ethics and marketing can analyze the impact and ethical considerations of controversial marketing strategies employed by companies like Alfa Romeo. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Branded Pregnancy Scans](https://www.trendhunter.com/trends/pregnancy-scans.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Remastered Iconic Supercars](https://www.trendhunter.com/trends/remastered-iconic-supercar.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)