# Video Game Energy Gummies FocusFuel Citrus Yuzu is a GNC Exclusive Flavor By Michael Hemsworth | Published 2025-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/focusfuel-citrus-yuzu References: [storebrands](https://storebrands.com/gnc-launches-assassins-creed-inspired-caffeine-gummies) & [thefocusfuel](https://thefocusfuel.com/?srsltid=AfmBOopdKHu66lcV21HPERr9qK2A_IB-Jsku2Cjjqn8i5N93L6QAx0hh)  The FocusFuel Citrus Yuzu [energy gummies](https://www.trendhunter.com/trends/clean-energy-gummies) are making their debut as an exclusive flavor of the brand's caffeine-powered, energy-boosting supplement at [GNC](https://www.trendhunter.com/trends/g-fuel-energy-drink) in celebration with the upcoming Assassin's Creed Shadow video game. The gummies come in packs of six pieces that will provide the equivalent of three cups of coffee worth of caffeine and have a flavorful profile to make them a tasty alternative to coffee-based drinks or energy drinks. The gummies also feature a brain-boosting blend of [nootropic ingredients](https://www.trendhunter.com/trends/mental-performance-gummies) to make them great for combating against fatigue or supporting long-haul gaming sessions. Vice President of Merchandising at GNC Mark Butera spoke on the FocusFuel Citrus Yuzu gummies saying, "This partnership is an exciting step forward for GNC as we continue to redefine how wellness fits into modern lifestyles. FocusFuel aligns with our mission to deliver innovative, high-quality products that help our customers achieve their goals, whether they’re in the gym, at work, or gaming. We’re thrilled to bring this one-of-a-kind offering to GNC stores nationwide." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 56% | Activity: 59% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Nootropic Gummies:** The rise of nootropic-infused gummies offers consumers a convenient and tasty way to enhance cognitive functions during demanding activities like gaming. - **Flavor-driven Supplements:** Introducing distinctive flavors like Citrus Yuzu in energy products makes them more appealing to a wider audience seeking diversity beyond traditional drinks. - **Gaming-centric Nutrition:** The proliferation of supplements designed specifically for gamers highlights a growing niche market focused on enhancing performance and endurance. ### Who This Affects Most - **Functional Confectionery:** The expanding market for functional sweets that deliver health benefits in enjoyable formats is creating opportunities for innovation within the confectionery sector. - **Esports and Gaming Accessories:** With the development of performance-enhancing consumables such as energy gummies, the gaming industry continues to blend lifestyle products with gaming accessories. - **Health and Wellness Retail:** Retailers specializing in health products are increasingly diversifying their offerings with unique, targeted supplements that cater to modern consumer needs in various activity domains. ## Related on Trend Hunter - [Caffeinated Fruity Gummies](https://www.trendhunter.com/trends/focusfuel.md) - [Performance-Boosting Gamer Refreshments](https://www.trendhunter.com/trends/gamer-supps-gg-energy.md) - [RPG-Inspired Energy Supplements](https://www.trendhunter.com/trends/g-fuel-cadenza-energy-formula.md) - [3D-Printed Gamer Gummies](https://www.trendhunter.com/trends/gummies-for-gamers.md) - [Gamer-Focused Energy Shots](https://www.trendhunter.com/trends/5-hour-energy-1.md) - [Workout-Fueling Energy Drinks](https://www.trendhunter.com/trends/g-fuel-energy-drink.md) - [Exclusive Energy Drink Flavors](https://www.trendhunter.com/trends/g-fuel-products.md) - [Game-Inspired Energy Mixes](https://www.trendhunter.com/trends/g-fuel-energy.md) - [Functional Energy-Boosting Gummies](https://www.trendhunter.com/trends/sneak-energy-gummies.md)