# Refreshing Functional Beverages FOCUSAID Watermelon Mint Delivers Clean, Sustained Energy By Laura McQuarrie | Published 2022-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/focusaid-watermelon-mint References: [prnewswire](https://www.prnewswire.com/news-releases/lifeaid-beverage-co-welcomes-to-market-the-second-flavor-of-focusaid-watermelon-mint-301501235.html) & [lifeaidbevco](https://www.lifeaidbevco.com/)  [LIFEAID](https://www.trendhunter.com/trends/lifeaid) debuted a new functional beverage called FOCUSAID [Watermelon](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon) Mint that delivers clean and sustainable energy without chemical sweeteners like sucralose and fillers, such as taurine. With a refreshing and cooling watermelon mint flavor, the canned drink delivers [brain-boosting nootropics](https://www.trendhunter.com/trends/drink-for-productivity). The beverage contains 100mg of clean, "crash-free caffeine" from green tea and yerba maté to deliver focused energy, plus the great taste of raw, cold-filtered agave for a touch of sweetness. Rich in vitamins and supplements, the canned drink is a premium choice that joins the original FOCUSAID and a growing portfolio of functional solutions from LIFEAID. This vegan beverage also shares the benefit of being non-GMO and gluten-free, and above all else, it delivers the flavor and refreshment that consumers crave. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 44% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Clean Caffeine Beverages:** New functional beverages are using natural sources of caffeine to deliver clean energy, creating an opportunity for companies to explore caffeine alternatives. - **Chemical-free Supplements:** A growing trend in functional beverages is the use of natural supplements instead of chemicals, creating an opening for companies to develop natural and healthy supplement alternatives. - **Refreshing Nootropic Drinks:** Consumers are looking for refreshing and great-tasting nootropic drinks, offering an opportunity for companies to explore diverse flavor profiles and ingredients in developing their products. ### Where This Applies - **Functional Beverages:** The functional beverage industry can explore a shift to natural ingredients and supplements, avoiding the use of chemicals and offering healthier options to consumers. - **Health and Wellness:** The health and wellness industry can benefit from the growth of functional beverages and their potential to deliver health benefits in a convenient and accessible way. - **Food and Beverage Manufacturing:** Food and beverage manufacturers can take advantage of the growing trend of clean, natural, and refreshing functional beverages, offering consumers premium choices in the market. ## Related on Trend Hunter - [Science-Backed Productivity Drinks](https://www.trendhunter.com/trends/autofocus.md) - [Cognition-Boosting Wellness Drinks](https://www.trendhunter.com/trends/goodrays-1.md) - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [Recovery-Boosting Performance Drinks](https://www.trendhunter.com/trends/lifeaid.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/centr-enhanced-drink.md) - [Caffeinated Fruity Gummies](https://www.trendhunter.com/trends/focusfuel.md) - [Mental Focus-Promoting Energy Drinks](https://www.trendhunter.com/trends/kewe-energy.md) - [Cognitive Performance-Boosting Beverages](https://www.trendhunter.com/trends/goodrays-refocus.md) - [Mentally Refreshing Beverages](https://www.trendhunter.com/trends/rockstar-focus.md)