# Intentionally Simple Smartwatches The 'Focus' Smartwatch Concept Rebels Against Too Many Functions By Michael Hemsworth | Published 2022-02-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/focus-smartwatch-concept References: [yankodesign](https://www.yankodesign.com/2022/02/14/focus-smartwatch-concept-throws-almost-all-conventions-out-the-window/?utm_source=rss&utm_medium=rss&utm_campaign=focus-smartwatch-concept-throws-almost-all-conventions-out-the-window) & [linkedin](https://www.linkedin.com/in/sambeaney/) The '[Focus](https://www.trendhunter.com/trends/ai-record-player)' smartwatch concept has been designed by Sam Beaney and Ed Burgess as a different kind of wearable for consumers looking to enhance their personal productivity without the need for too many functionalities. The wearable draws design inspiration from street signs and features a round display that embraces a large bezel to encapsulate the small display in the middle. The watch would only show one piece of information at a time instead of putting everything into view like some smartwatch models on the market. This helps users to focus more on [mindful living](https://www.trendhunter.com/trends/mudita-kompakt) instead of endless productivity. The 'Focus' smartwatch concept is imagined in a few monochromatic color options with the option to swap out the bands for a touch of personalization. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 100% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Intentional Minimalism:** Designing products with intentionally minimal features to remove distractions and promote focus and mindfulness. - **Function-specific Wearables:** Creating wearables that serve a specific function instead of trying to do too many things at once. - **Personalized Technology:** Offering customizable options for wearable technology to allow users to add a personal touch. ### Where This Applies - **Wearable Technology:** Developing simple, focused smartwatches that prioritize productivity and mindfulness. - **Productivity Tools:** Creating products that aid in productivity and mindfulness by reducing distractions and unnecessary features. - **Fashion Accessories:** Exploring customizable options for fashion accessories, such as smartwatch bands, to appeal to individual tastes. ## Related on Trend Hunter - [Minimalist Multi-Display Smartwatches](https://www.trendhunter.com/trends/minimal-watch-concept.md) - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Monochromatic AI-Packed Smartwatches](https://www.trendhunter.com/trends/vetra-orbit-one.md) - [Hybrid Low-Power Smartwatches](https://www.trendhunter.com/trends/ksana.md) - [Rad Retro-Style Smartwatches](https://www.trendhunter.com/trends/retrofuture-wrist-tech.md) - [Transparent All-Glass Smartwatches](https://www.trendhunter.com/trends/nothing-watch-1.md) - [Angled Dual-Display Smartwatches](https://www.trendhunter.com/trends/apple-watch-concept.md) - [Stress-Reducing Screenless Watches](https://www.trendhunter.com/trends/nowatch.md) - [Connected Productivity Assistant Timers](https://www.trendhunter.com/trends/productivity-timer.md)