# Adaptogenic Mushroom Shots Four Sigmatic's Focus Shot is Powered by Lion's Mane Mushrooms By Laura McQuarrie | Published 2019-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/focus-shot References: [bevnet](https://www.bevnet.com/reviews/four-sigma-foods) & [us.foursigmatic](https://us.foursigmatic.com/products/mushroom-focus-shots) Four Sigmatic's Mushroom Focus Shot offers a different way for consumers to energize themselves with the help of adaptogenic ingredients and natural sources of caffeine. While Four Sigmatic makes a variety of drink mixes with adaptogenic herbs and mushrooms, this shot marks its entry into the ready-to-drink market. The compact shot is packed with functional ingredients like Lion’s mane mushrooms, rhodiola, guayusa and rosehips, plus pineapple juice, lime juice, stevia and a hint of salt for taste. The product provides roughly the same amount of naturally occurring caffeine as a cup of green tea yet half the amount in ordinary energy drinks. For years, consumers have been able to purchase 2.5-ounce energy shots in convenience stores and other locations but a new wave of these products are being introduced with better-for-you ingredients that include everything from brain-boosting nootropics to calming CBD with mind-body benefits. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Adaptogenic Ingredients in Energy Products:** Developing energy products with adaptogenic ingredients like Lion's mane mushrooms presents an opportunity for disruptive innovation in the market. - **Ready-to-drink Adaptogenic Shots:** Creating ready-to-drink adaptogenic shots offers a convenient and on-the-go option for consumers seeking natural sources of caffeine and functional ingredients. - **Healthier Energy Shots with Functional Ingredients:** Introducing energy shots with better-for-you ingredients such as brain-boosting nootropics and calming CBD opens up disruptive innovation prospects in the energy shot industry. ### Who This Affects Most - **Functional Beverages:** The functional beverages industry can leverage the trend of adaptogenic ingredients in energy products to create innovative and healthier beverage options. - **Natural Supplements:** The natural supplements industry can explore the ready-to-drink adaptogenic shot trend as a way to provide convenient and effective mushroom-based supplements to consumers. - **Energy Drink Market:** The energy drink market can tap into the opportunity to develop healthier energy shots with functional ingredients as a more balanced and natural alternative to traditional energy drinks. ## Related on Trend Hunter - [Functional Mushroom-Powered Lattes](https://www.trendhunter.com/trends/four-sigmatic-focus.md) - [Mushroom-Based Coffee Products](https://www.trendhunter.com/trends/four-sigmatic.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [Plant-Powered Energy Shots](https://www.trendhunter.com/trends/clean-energy-shot.md) - [Functional Mushroom-Powered Refreshments](https://www.trendhunter.com/trends/adapt-drinks.md) - [Nootropic Wellness Shots](https://www.trendhunter.com/trends/genius-boost-wellness-shots.md) - [Focus-Enhancing Mushroom Coffees](https://www.trendhunter.com/trends/focus-fuel.md) - [Mushroom-Enhanced Energy Drinks](https://www.trendhunter.com/trends/tenzing-natural-energy-lions-mane.md) - [Mushroom-Infused Wellness Shots](https://www.trendhunter.com/trends/immunity-blueberry-clementine.md)