# Focus-Boosting Coffee Blends Laird Superfood's Focus Coffee Has Botanicals & Mushroom Extract By Laura McQuarrie | Published 2021-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/focus-coffee References: [prnewswire](https://www.prnewswire.com/news-releases/laird-superfood-expands-functional-coffee-line-with-the-addition-of-focus-coffee-301206600.html) & [lairdsuperfood](http://lairdsuperfood.com) [Laird](https://www.trendhunter.com/trends/mushroom-powders) Superfood's Focus Coffee is a new functional product that combines beneficial botanical ingredients with a [functional mushroom extract](https://www.trendhunter.com/trends/mudwtr-coffee) to support a state of enhanced focus. At its base, the blend consists of the brand's medium roast Superfood Peruvian coffee and it is boosted with organic lion’s mane extract, rhodiola, and coffee cherry. Made with only plant-based ingredients, the blend promises to "change the way you consume your coffee and change what you expect from your daily morning cup." While coffee is traditionally known for being energy-boosting yet cause unpleasant side effects, this functional blend is designed to [support calm focus](https://www.trendhunter.com/trends/organic-cognitive-cacao-and-coffee) and offer other far-reaching benefits. Naturally, the product pairs well with the brand's range of Superfood Creamers. Image Credit: Laird Superfood ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 44% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Functional Coffee Blends:** Opportunity to blend coffee with botanicals and mushroom extract to enhance focus and offer health benefits. - **Plant-based Coffee:** Opportunity to use only plant-based ingredients to create coffee blends with added functionality and health benefits. - **Calm Focus Products:** Opportunity to create products that aim to provide calm focus, rather than energy boosts. ### Who This Affects Most - **Food and Beverage Industry:** Opportunity to create new functional coffee blends that offer added health benefits to consumers. - **Natural Health and Wellness Industry:** Opportunity for companies that offer all-natural products to create plant-based coffee blends that promote calm focus and wellness. - **Mushroom Industry:** Opportunity to integrate mushroom extracts into functional coffee blends to offer health benefits and promote calm focus. ## Related on Trend Hunter - [Focus-Enhancing Mushroom Coffees](https://www.trendhunter.com/trends/focus-fuel.md) - [Mushroom-Based Coffee Products](https://www.trendhunter.com/trends/four-sigmatic.md) - [Nootropic Coffee Alternative Beverages](https://www.trendhunter.com/trends/braincare-smart-focus.md) - [Mushroom-Enhanced Protein Coffee Collections](https://www.trendhunter.com/trends/protein-coffee1.md) - [Functional Mushroom Supplements](https://www.trendhunter.com/trends/mushroom-powders.md) - [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md) - [Clarity-Promoting Mushroom Coffees](https://www.trendhunter.com/trends/mushroom-coffee2.md) - [Functional Mushroom Latte Mixes](https://www.trendhunter.com/trends/superfood-instant-latte.md) - [Mushroom-Powered Dietary Supplements](https://www.trendhunter.com/trends/organic-performance-mushrooms.md)