# Focus-Boosting Drink Mixes Four Sigmatic's Focus Blend Combines Mushrooms, Adaptogens & Superfoods By Laura McQuarrie | Published 2020-12-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/focus-blend References: [bevindustry](https://www.bevindustry.com/articles/93730-four-sigmatic-focus-blend) & [us.foursigmatic](https://us.foursigmatic.com/products/focus-blend) The Focus Blend by [Four Sigmatic](https://www.trendhunter.com/trends/four-sigmatic) is a drink mix that's free from caffeine and packed with nutritious, [functional ingredients like mushrooms, adaptogens](https://www.trendhunter.com/trends/muush) and superfoods. The beverage combines the power of eight beneficial ingredients to quickly and easily create beverages that are helpful for inspiring focus without the caffeine content. The organic, vegan and sugar-freee beverage mix boasts [Lion’s](https://www.trendhunter.com/trends/om-organic-lions-mane) Mane and Rhodiola for productivity, Bacopa and Mucuna for the way they support creativity, plus Cordyceps and B12 for energy, as well as cacao and blueberry for their incredible antioxidant properties. The focus-boosting blend is designed to be added to everything from smoothies to hot beverages like coffee and tea. In terms of taste, the product is said to be light and earthy. Image Credit: Four Sigmatic ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Functional Drink Mixes:** The trend of functional drink mixes that offer a caffeine-free way to boost focus and productivity. - **Adaptogens in Beverages:** The trend of incorporating adaptogens like mushrooms and superfoods into beverage products for their potential focus-enhancing benefits. - **Plant-based Focus Enhancers:** The trend of using plant-based ingredients like Lion's Mane, Rhodiola, Bacopa, and Mucuna in focus-boosting beverages as a natural alternative to caffeine. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can explore opportunities to develop and market functional drink mixes that cater to consumers seeking cognitive enhancement without caffeine. - **Health Food Industry:** The health food industry can tap into the demand for adaptogen-based products by creating beverage blends that contain mushrooms, superfoods, and other ingredients known for their focus-boosting properties. - **Plant-based Product Industry:** The plant-based product industry can capitalize on the growing interest in plant-derived alternatives by developing plant-based focus enhancers like Lion's Mane, Rhodiola, Bacopa, and Mucuna in beverage form. ## Related on Trend Hunter - [Functional Mushroom-Powered Lattes](https://www.trendhunter.com/trends/four-sigmatic-focus.md) - [Functional Focus Booster Shots](https://www.trendhunter.com/trends/ardens-garden-focus.md) - [Nootropic Coffee Alternative Beverages](https://www.trendhunter.com/trends/braincare-smart-focus.md) - [Science-Backed Productivity Drinks](https://www.trendhunter.com/trends/autofocus.md) - [Mushroom-Based Coffee Products](https://www.trendhunter.com/trends/four-sigmatic.md) - [Portioned Mood-Boosting Supplements](https://www.trendhunter.com/trends/roots-focus.md) - [Cognition-Boosting Wellness Drinks](https://www.trendhunter.com/trends/goodrays-1.md) - [Mushroom-Powered Supplements](https://www.trendhunter.com/trends/mushroompowered-supplement.md) - [Brain-Friendly Coffee Mixes](https://www.trendhunter.com/trends/organic-cognitive-cacao-and-coffee.md)