# Exclusive Modular Dynamic Sneakers notwoways Unveils its New Foams Sneaker with Custom Detail By Amy Duong | Published 2023-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/foams-sneaker References: [hypebeast](https://hypebeast.com/uk/2023/8/notwoways-foams-release-information-modular-sneaker-london-brand-callux) & [notwoways](https://www.notwoways.com/) [notwoways](https://www.trendhunter.com/trends/matter-style) is a London-based footwear brand by Rockwell Princely and Callum McGinley unveils its new foams sneaker that also marks its first [modular design](https://www.trendhunter.com/trends/modular-sneaker-1). The shoes are designed with three [swappable features](https://www.trendhunter.com/trends/commbi), presented as a one-piece unit that comes with a removable knit sock. The foams can be worn as a sneaker and the size can also be altered by 0.5 down. To do so, wearers need to add an anti-slip heel cup to the back. The knit sock can also be removed and it turns into a perforated silhouette. The first colorway is an off-white base with orange accents for tonal contrast and has branding embossed onto the heel. It is now available through a raffle online. Image Credit: notwoways, [hypebeast](https://hypebeast.com/uk/2023/8/notwoways-foams-release-information-modular-sneaker-london-brand-callux), [notwoways](https://www.notwoways.com/) ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 86% | Activity: 84% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Modular Sneakers:** The new foams sneaker by notwoways introduces a modular design, allowing wearers to swap out different features for customization. - **Removable Knit Sock:** The foams sneaker features a removable knit sock that can transform the shoe into a perforated silhouette. - **Size Alteration:** Wearers of the foams sneaker can adjust the size by 0.5 down with the addition of an anti-slip heel cup. ### Where This Applies - **Footwear:** The modular design and customizable features of the notwoways foams sneaker present an opportunity for disruptive innovation within the footwear industry. - **Apparel:** The inclusion of a removable knit sock in the foams sneaker introduces a unique element to footwear that could inspire disruptive innovation within the apparel industry. - **Online Retail:** The availability of the notwoways foams sneaker through an online raffle showcases an opportunity for disruptive innovation within the online retail industry. ## Related on Trend Hunter - [Extremely Fast Sneaker Deliveries](https://www.trendhunter.com/trends/hke-tech-pack.md) - [Bold Sneaker Design Concepts](https://www.trendhunter.com/trends/nothing-cmf.md) - [Latte-Inspired Sneaker Models](https://www.trendhunter.com/trends/mokka.md) - [Custom 3D-Printed Sneakers](https://www.trendhunter.com/trends/sean-wotherspoon-x-zellerfeld.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md) - [Customizable Modular Footwear Designs](https://www.trendhunter.com/trends/modular-footwear-design.md) - [Modular Deconstructed Sneakers](https://www.trendhunter.com/trends/ranra-x-salomon-skor.md) - [Reversible High-Top Unique Footwear](https://www.trendhunter.com/trends/bwd-high.md) - [Monochromatic Performance Sneakers](https://www.trendhunter.com/trends/invincible-x-on-cloudmonster-2.md)