# Foaming Hand Soap Tablets Softsoap's Tablets & Refillable Bottles Help to Reduce Plastic Waste By Laura McQuarrie | Published 2021-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/foaming-hand-soap-tablets References: [prnewswire](https://www.prnewswire.com/news-releases/colgate-palmolive-launches-softsoap-foaming-hand-soap-tablets-301332105.html) & [colgatepalmolive](https://www.colgatepalmolive.com/en-us) Liquid hand soap brand Softsoap is setting itself apart by providing [foaming hand soap tablets](https://www.trendhunter.com/trends/foaming-body-wash), a refill option in tablet form to reduce plastic bottle waste. This fresh new take on foaming hand soap works with a [refillable, recyclable aluminum bottle](https://www.trendhunter.com/trends/sunkiss-products) and the tablets make it easy to replenish hand soap as needed. When it's time to refill an empty hand soap container, a tablet can be dropped into the bottle and filled with water so that it will fizz and foam to create a product that will lather. According to the brand, "The Softsoap Foaming Tablet [Starter Kit](https://www.trendhunter.com/trends/clean-can-starter-kit) uses 71% less plastic than a traditional foaming plastic soap bottle. By using the Softsoap Foaming Tablets Refill Kits, you'll ultimately use 92% less plastic than traditional hand soap refills." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 73% | Activity: 67% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Refillable Products:** Opportunity to create refillable product options as a way to reduce plastic waste and appeal to environmentally-conscious consumers. - **Innovative Product Formulations:** Possibility to create new product formulations that offer convenience and sustainability in one package. - **Circular Supply Chains:** Potential to implement circular supply chain models by encouraging customers to use refillable products and incentivizing the collection and recycling of used containers. ### Where This Applies - **Personal Care:** Opportunity for personal care brands to incorporate refillable product options and promote sustainable practices to attract environmentally-conscious consumers. - **Home Care:** Possibility for home care brands to create refillable options for cleaning products to reduce plastic waste and appeal to eco-friendly consumers. - **Packaging:** Chance for packaging companies to design and supply more sustainable and reusable options for refillable products to promote circular supply chain models. ## Related on Trend Hunter - [Hand Soap Refill Bars](https://www.trendhunter.com/trends/hand-soap-refill-bar.md) - [Biodegradable Single-Use Soap](https://www.trendhunter.com/trends/tab-soap.md) - [Biodegradable Scent-Free Refills](https://www.trendhunter.com/trends/complete-athome-refill-station.md) - [Holiday Hand Soap Bundles](https://www.trendhunter.com/trends/cleancult.md) - [Refillable Eco Hand Soaps](https://www.trendhunter.com/trends/first-hand-soap-line.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Powder-to-Gel Washing Liquids](https://www.trendhunter.com/trends/homethings.md) - [Sustainable Body Wash Products](https://www.trendhunter.com/trends/foaming-body-wash.md) - [Liquid Soap Concentrates](https://www.trendhunter.com/trends/etee.md)