# Foaming Coffee Creamers FrieslandCampina Kievit’s Foaming Creamers Boast a Unique Mouthfeel By Laura McQuarrie | Published 2018-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/foaming-creamers References: [foodingredientsfirst](http://www.foodingredientsfirst.com/news/beyond-the-coffeehouse-frieslandcampina-kievit-taps-into-premium-and-convenience-trends.html) & [kievit](https://www.kievit.com/areas/group/foaming-creamers/) To satisfy growing consumer demands, FrieslandCampina Kievit launched a foaming creamer range centered around both premiumization and convenience. In particular, the [high-froth coffee creamers](https://www.trendhunter.com/trends/coffee-mate-natural-bliss-creamers) cater to Millennial and [Gen Z consumers](https://www.trendhunter.com/trends/xtra-flavor-creamer), who are looking for premium coffee experiences outside of the coffeehouse. The Vana-Cappa range is made up of indulgent "spoonable foams" that are said to offer a premium mouthfeel, superior taste and "replicate sensory qualities of a delicious full-flavored frothy milk beverage." Recreating high-quality cafe beverages at home can be an issue without the right ingredients, equipment or know-how, but as the Vana-Cappa foaming creamer range is made with real dairy, [coconut oil](https://www.trendhunter.com/trends/coconut-creamers) and dairy solids, it only needs to be poured into a cup for the foam to appear. According to FrieslandCampina Kievit’s Floortje Bijleveld, "from a premium perspective, not everyone can afford a machine in the home, so it’s very convenient and more premium than an instant coffee mix." ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Premiumization of Coffee Experiences:** The foaming creamer range offers a premium mouthfeel and taste, catering to Millennial and Gen Z consumers who seek high-quality coffee experiences. - **Convenience in Cafe Beverages:** The Vana-Cappa foaming creamer range provides an easy solution for recreating frothy milk beverages at home without the need for expensive equipment or expertise. - **Replicating Cafe Quality:** The foam produced by the Vana-Cappa creamers replicates the sensory qualities of a full-flavored frothy milk beverage, enhancing the coffee-drinking experience. ### Where This Applies - **Coffee Creamer Industry:** The launch of the foaming creamer range by FrieslandCampina Kievit introduces a unique product innovation, opening up opportunities for manufacturers in the coffee creamer industry. - **Home Coffee Brewing Industry:** The convenience and premium qualities offered by the Vana-Cappa creamers create a disruptive innovation opportunity for companies in the home coffee brewing industry by providing an alternative to expensive coffee machines. - **Non-dairy Alternatives Industry:** With the inclusion of coconut oil and dairy solids, FrieslandCampina Kievit's foaming creamer range presents a unique product in the non-dairy alternatives industry, appealing to consumers seeking plant-based options. ## Related on Trend Hunter - [Alt Cold Foaming Creams](https://www.trendhunter.com/trends/oat-cold-foaming-cream.md) - [Oat-Based Cold Foam Creamers](https://www.trendhunter.com/trends/silk-oat-cold-foam-creamer.md) - [Versatile All-In-One Creamers](https://www.trendhunter.com/trends/allinone-creamer.md) - [Indulgent At-Home Cafe Creamers](https://www.trendhunter.com/trends/starbucks-sweet-cream-enhancers.md) - [Elevated Coffee Toppers](https://www.trendhunter.com/trends/new-cold-foams.md) - [Cafe-Style Foam Toppers](https://www.trendhunter.com/trends/dunkin-cold-foam-creamer.md) - [Fermented Dairy-Free Coffee Creamers](https://www.trendhunter.com/trends/dairty-free-coffee-creamer.md) - [Aerated Coffee Drinks](https://www.trendhunter.com/trends/aerocano.md) - [Fruit-Focused Foam Toppers](https://www.trendhunter.com/trends/fruit-foam.md)