# Shea-Infused Foaming Face Oils Laline's 'Foaming Cleansing Oil' Removes Dirt and Impurities By Riley von Niessen | Published 2020-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/foaming-cleansing-oil References: [laline](https://www.laline.com/new/m68404051899) Laline has added the 'Foaming Cleansing Oil' to its skincare lineup, which spotlights nourishing key ingredients like shea butter, almond oil, and kukui oil. When used, the [oil transforms into a milky foam](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel) that spreads over the skin to remove dirt and impurities with ease, leaving the face feeling soft, supple, and moisturized. To use the foaming face wash, consumers simply apply the formula to wet skin and then massage it in with circular motions. Afterwards, the remaining product can be rinsed off. With a its gentle formula, the Foaming Cleansing Oil is well-suited to daily use, and can be paired with Laline's [serums, moisturizers, and masks](https://www.trendhunter.com/trends/double-cleansing-duo) to achieve a soft, youthful, and hydrated complexion. Image Credit: Laline ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 3% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Shea-infused Skincare:** Opportunity for skincare companies to incorporate shea butter into their products for added moisturizing benefits. - **Foaming Face Wash:** Opportunity for development of more innovative foaming face washes that not only cleanse but also nourish and moisturize the skin. - **Multitasking Skincare Products:** Opportunity for skincare companies to create all-in-one products that remove impurities, moisturize, and provide anti-aging benefits. ### Who This Affects Most - **Skincare:** Skincare companies can incorporate shea butter into their products and develop more innovative cleansers to target this trend. - **Beauty:** The beauty industry can focus on creating multitasking skincare products that provide multiple benefits to consumers. - **Cosmetics:** Cosmetics companies have an opportunity to expand their skincare offerings to include gentle but effective cleansers with added moisturizing properties. ## Related on Trend Hunter - [Silky Oil-Based Facial Cleansers](https://www.trendhunter.com/trends/bubble-skincare-first-class.md) - [Orchid-Inspired Luxury Skincare Lines](https://www.trendhunter.com/trends/oil-in-gel.md) - [Lightweight Cleansing Oils](https://www.trendhunter.com/trends/lightweight-cleansing-oils.md) - [Oil-Based Foaming Cleansers](https://www.trendhunter.com/trends/nourishing-oil-to-foam.md) - [Flower-Infused Cleansing Oils](https://www.trendhunter.com/trends/ultime8-sublime-tsubaki.md) - [Non-Foaming Oil Cleansers](https://www.trendhunter.com/trends/nonfoaming-oilbased-cleanser.md) - [Microalgae Oil Cleansers](https://www.trendhunter.com/trends/liquid-collagen-cleanser.md) - [Clean Cleansing Oils](https://www.trendhunter.com/trends/facial-cleansing-oil.md) - [Gentle Oil Cleansers](https://www.trendhunter.com/trends/Epicutis-Oil-Cleanser.md)