# Oxygenated Foaming Cleansers YES TO's Cleanser Packaging Includes a Built-In Brush By Laura McQuarrie | Published 2018-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/foaming-cleansers References: [yesto](http://yesto.com/product/yes-to-cotton-2/) One of the newest additions to YES TO's line of skincare with cotton extract and cotton seed oil for ultra-sensitive and allergy-prone skin is the Anti-Pollution Oxygenated Foaming Cleanser. This rich [foam cleanser](https://www.trendhunter.com/trends/whipped-cream-cleanser) is designed to simultaneously cleanse the skin from makeup and other impurities, while also providing protection from environmental stressors. To assist consumers with the act of deeply cleansing their skin, YES TO created packaging for the product that includes a built-in brush that can be used to gently massage the cleanser into the face. A growing number of consumers are investing in protective [anti-pollution skincare](https://www.trendhunter.com/trends/anti-pollution-serum), as it has been discovered that environmental irritants can actually accelerate some of the visible signs of aging. Anti-pollution treatments are commonly integrated into other skincare products such as [solid soap bars and face mists](https://www.trendhunter.com/trends/ai-drop-finder), making it easy for consumers to offer an extra level of care for their skin without additional effort. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Anti-pollution Skincare:** There is an opportunity for the development of innovative skincare products that protect against environmental stressors. - **Multi-functional Cleansers:** Creating cleansers with added benefits, such as makeup removal and environmental protection, can offer convenience and added value to consumers. - **Integrated Cleansing Tools:** Designing packaging with built-in brushes or applicators can enhance the cleansing experience and provide an opportunity for differentiation. ### Sectors Adopting This - **Skincare:** The skincare industry can explore new formulations and ingredients to create effective anti-pollution cleansers. - **Beauty Packaging:** There is a demand for innovative packaging solutions that integrate tools or applicators for a more functional and enjoyable user experience. - **Environmental Protection:** Companies focused on environmental protection can collaborate with skincare brands to develop products that minimize the impact of pollutants on the skin. ## Related on Trend Hunter - [Gentle Foaming Cleansers](https://www.trendhunter.com/trends/atobarrier365-foaming-cleanser.md) - [Barrier-Protecting Cleansers](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser.md) - [Detoxifying Facial Cleansers](https://www.trendhunter.com/trends/detox-face-cleanser.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Water-Activated Facial Cleansers](https://www.trendhunter.com/trends/cleansing-facial-powder.md) - [Biotech Beauty Products](https://www.trendhunter.com/trends/city-cleanse-duo.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md) - [Low-Foam Gel Cleansers](https://www.trendhunter.com/trends/daily-balancing-gel-cleanser.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md)