# Volumizing Foam Shampoos TRESemmé's Pro Pure Volume Foam Shampoo Doesn't Weigh Hair Down By Laura McQuarrie | Published 2020-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/foam-shampoo References: [people](https://people.com/style/best-beauty-launches-2020/?slide=7546599#7546599) & [tresemme](https://www.tresemme.com/us/en/products/shampoo/pro-pure-volume-foam-shampoo.html) Unlike many hair conditioners that are thick, creamy and slightly heavy, TRESemmé Pro Pure Volume Foam Shampoo is extremely lightweight and especially beneficial for fine hair. The product is designed to [add volume and bounce to hair](https://www.trendhunter.com/trends/odele-haircare-product) without weighing it down and rinse out easily, creating professional-quality results with ease at home. The [uniquely textured, fast-rinsing shampoo](https://www.trendhunter.com/trends/matcha-rinse-thickening-shampoo) boasts a clean and gentle formula that's free from parabens, dyes, or sulfates, and can be used alongside other TRESemmé ProPure Conditioners and styling products. Consumers are now being introduced to a range of uniquely formulated hair products from brands, including some that are [entirely powdered and waterless](https://www.trendhunter.com/trends/aerious-by-arove) and others that are gel-like. Image Credit: TRESemmé ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 69% | Activity: 54% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Lightweight Hair Products:** The trend of lightweight hair products presents an opportunity for brands to create innovative formulas that add volume without weighing hair down. - **Clean and Gentle Haircare:** The trend towards clean and gentle haircare products creates an opportunity for brands to develop paraben, dye, and sulfate-free formulas that offer professional-quality results. - **Powdered and Waterless Haircare:** The rise of powdered and waterless haircare products opens up disruptive innovation opportunities for brands to provide convenient and sustainable alternatives to traditional shampoo and conditioner. ### Industries Being Reshaped - **Haircare:** The haircare industry can capitalize on the trend of lightweight hair products by formulating innovative shampoos and conditioners that add volume without weighing hair down. - **Beauty:** The beauty industry can tap into the trend of clean and gentle haircare by developing hair products that are free from harmful ingredients while still delivering professional-quality results. - **Sustainable Products:** The sustainable products industry can seize the opportunity presented by powdered and waterless haircare by creating eco-friendly alternatives that reduce water waste and packaging. ## Related on Trend Hunter - [Hair Volumizing Foams](https://www.trendhunter.com/trends/hair-volumizing-foam.md) - [Volumizing Fine Haircare](https://www.trendhunter.com/trends/finne.md) - [Ritualistic Volumizing Haircare](https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner.md) - [Scalp-Caring Styling Foams](https://www.trendhunter.com/trends/sea-salt-foam.md) - [Lightweight Volumizing Sprays](https://www.trendhunter.com/trends/02-texturizer-spray.md) - [Volumizing Dry Shampoos](https://www.trendhunter.com/trends/volumizing-dry-shampoos.md) - [Weightless In-shower Hair Masks](https://www.trendhunter.com/trends/thickening-conditioning-hair-masque.md) - [Hair-Thickening Dry Shampoos](https://www.trendhunter.com/trends/viviscal-volumizing-dry-shampoo.md) - [Hair Thickening Products](https://www.trendhunter.com/trends/hair-resq-advanced-biotin-collection.md)