# Rinse-Free Hair-Cleansing Foams Aveda's Foam Reset Hair Cleanser is a Hydrating Leave-In Treatment By Laura McQuarrie | Published 2020-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/foam-reset References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/new-beauty-products/96) & [aveda](https://www.aveda.ca/product/17811/76310/hair-care/dry-shampoo-and-second-day-hair/foam-reset-rinseless-hydrating-hair-cleanser#/shade/5_fl_oz%2F150_ml) The Foam Reset Rinseless Hydrating Hair Cleanser is a new product from [Aveda](https://www.trendhunter.com/trends/scalp-solutions) that's beneficial for leaving hair feeling refreshed and hydrated, all the while taming frizz. The easy-to-use hair cleanser boasts a unique foam formula that's meant to be applied as a leave-in treatment that requires no rinsing. The leave-in treatment boasts a formula that's 97% naturally derived and helps to cleanse hair in between washes. While some kinds of products like [dry shampoo](https://www.trendhunter.com/trends/dry-shampoo-puff) with drying agents can be irritating, this lightweight alternative offers hydrating benefits for all hair types, including those with extensions, braids or weaves. As well as leaving the hair and scalp feeling cooled and refreshed, the product leaves a light floral and citrus aroma. Image Credit: Aveda ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 68% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Rinse-free Hair-cleansing Foams:** Opportunity for disruptive innovation in the development of rinse-free hair-cleansing foams that provide hydrating benefits for all hair types. ### Who This Affects Most - **Beauty and Personal Care:** Opportunity for disruptive innovation in the beauty and personal care industry by creating rinse-free hair-cleansing foams. ## Related on Trend Hunter - [Leave-In Hair Foams](https://www.trendhunter.com/trends/repair360-leavein-foam.md) - [Foam-to-Serum Hair Treatments](https://www.trendhunter.com/trends/dyson-amino-leave-in-scalp-bubble-treatment.md) - [Hair Restyling Mists](https://www.trendhunter.com/trends/perfect-hair-day-style-refresh-mist.md) - [Scalp-Targeted Exfoliating Shampoos](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo.md) - [Powder-to-Cream Haircare](https://www.trendhunter.com/trends/aerious-by-arove.md) - [Scalp-Caring Styling Foams](https://www.trendhunter.com/trends/sea-salt-foam.md) - [Ayurvedic Foaming Scalp Scrubs](https://www.trendhunter.com/trends/foaming-scalp-scrub.md) - [Wash-Free Hair Masks](https://www.trendhunter.com/trends/soulstruck-nourishing-dry-hair.md) - [Ultra-Hydrating Leave-In Hair Treatments](https://www.trendhunter.com/trends/hydrating-leavein-hair-treatment.md)