# Tap-Mocking Beer Devices The Beer Jug Jokki Hour Will Make You Feel Like You're at the Bar By Diana Duong | Published 2012-06-21 | World Source: Trend Hunter, https://www.trendhunter.com/trends/foam-making-products References: [japantrendshop](http://www.japantrendshop.com/beer-jug-jokki-hour-foam-maker-p-1360.html) With many parts of North America in the midst of a heat wave, nothing sounds more refreshing than a [cold, well-poured beer](https://www.trendhunter.com/trends/trust-bars), which the Beer Jug Jokki Hour will happily provide. Here, we usually like our beer with less froth on top, but over at [Japan Trend Shop](https://www.trendhunter.com/trends/formia), they claim it’s because North Americans “less enlightened.” Before you start foaming at the mouth, have a look at this [foam-making products](https://www.trendhunter.com/trends/beverage-technology). The Beer Jug Jokki Hour -- “hour” is a play on the Japanese word “awa”, meaning “foam” -- encourages a thing layer of foam on beer not unlike what you would get form a tap. Yes, the Japanese like their foam. In the words of Japan Trend Shop, the foam is the “refreshing white froth that always crowns a local fresh draft.” Just fill the mug 3/4 full, and then press the switch on the handle. Bubbles foam immediately, creating that fresh-looking layer of foam. The Biru Awa Beer Can Dispenser can fit any can size and stirs the beers before it is poured into the glass, forming new bubbles. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 79% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Bizarre](https://www.trendhunter.com/bizarreworld) ## Key Themes ### What Makes This Trend Stand Out - **Foam-enhancing Beer Devices:** Opportunity to create innovative products that enhance the foaming experience of beer. - **Automated Beer Pouring:** Potential for automation in the beer pouring process, improving efficiency and consistency. - **Enhanced Beer Dispensing:** Opportunity to develop devices that enhance the dispensing of beer, ensuring the perfect pour every time. ### Sectors Adopting This - **Food and Beverage:** Innovations in foam-enhancing beer devices can revolutionize the beer industry, providing consumers with an enhanced drinking experience. - **Hospitality:** The automation of beer pouring can benefit the hospitality industry by streamlining the service process and improving customer satisfaction. - **Consumer Electronics:** Development of enhanced beer dispensing devices presents an opportunity for consumer electronics companies to enter the beverage market and cater to beer enthusiasts. ## Related on Trend Hunter - [Ultrasonic At-Home Beer Dispensers](https://www.trendhunter.com/trends/guinness-microdraught-20.md) - [At-Home Beer Keg Machines](https://www.trendhunter.com/trends/athome-beer-keg-machine.md) - [Branded Countertop Beer Taps](https://www.trendhunter.com/trends/guinness-microdraught.md) - [Two-Tabbed Beer Cans](https://www.trendhunter.com/trends/twotabbed-beer-can.md) - [Smart Beer Makers](https://www.trendhunter.com/trends/smart-beer-maker.md) - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Grill-Inspired Beer Dispensers](https://www.trendhunter.com/trends/miller-lite-big-green-kegg.md) - [Portable Draft Beer Kegerators](https://www.trendhunter.com/trends/kombi-cool-tap.md) - [Molecular Beer Printers](https://www.trendhunter.com/trends/molecular-beer-printer.md)