# Chic Athletic Editorials The Foam Magazine July 2012 Photoshoot is Highly Sporty By Jordy E | Published 2012-05-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/foam-magazine-july-20122 References: [fashionscansremastered.net](http://fashionscansremastered.net/2012/05/11/camille-rowe-foam-magazine-july-2012/) & [foammagazine](http://foammagazine.com/) The Foam Magazine July 2012 photoshoot featuring Camille Rowe is focused upon [athletic female styles](https://www.trendhunter.com/trends/dove-and-sports-illustrated). The French model is found in an array of [outdoor apparel](https://www.trendhunter.com/trends/red-run-active), as she assumes various yoga positions. This sweat-ensconced editorial was directed by photographer Charlotte Wales. Wales has depicted the beauty of [sporting gear](https://www.trendhunter.com/trends/pilates-celine) here with shimmering metallic body suits and thick undergarments. The greasy look assumed by Rowe was aided by hair expert Matthew Newman and makeup artist Aya Komatsu. Together, the duo put on a flushed appearance, perfect for this particular display of athleticism. This Foam Magazine production breaks with the majority of agile photoshoots, as it is notably chic and couture-oriented, showcasing an alternative side to these types of ensembles. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Athletic Fashion:** Disruptive innovation opportunity: Explore new materials and designs that combine stylish couture with practical sportswear. - **Outdoor Apparel:** Disruptive innovation opportunity: Develop functional outdoor apparel that is both stylish and performance-enhancing. - **Sporting Gear Photography:** Disruptive innovation opportunity: Experiment with unconventional poses and settings to showcase athletic fashion in a unique and captivating way. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introduce innovative athletic fashion lines that blend style and functionality. - **Sportswear:** Disruptive innovation opportunity: Incorporate cutting-edge technologies and advanced materials into sportswear designs. - **Photography:** Disruptive innovation opportunity: Explore new creative approaches to showcasing sporting gear and athletic fashion in editorial photography. ## Related on Trend Hunter - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Fashion-Brand Luxe Fitness Capsules](https://www.trendhunter.com/trends/pilates-celine.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [90s-Inspired Retro Trainers](https://www.trendhunter.com/trends/lily-mcmenamy-1.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md)