# Playful Poolside Fashion The Foam Magazine 'Hart-Throb' Cover Shoot Stars Jessica Hart By Meghan Young | Published 2013-05-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/foam-magazine-hartthrob References: [fashiongonerogue](http://fashiongonerogue.com/jessica-hart-poses-poolside-for-eric-guillemain-in-foam-june-2013-cover-shoot/) & [foammagazine](http://foammagazine.com/) Playful and pretty, the poolside fashion featured in the Foam Magazine 'Hart-Throb' editorial screams summer. It might be an icy fall in Australian model Jessica Hart homeland, but she is certainly bringing the heat in the cover shoot. Clad in [vibrant feminine swim- and beachwear](https://www.trendhunter.com/trends/country-club), she matches the equally bright backdrop of the colorful tiles and blue waters. The Foam Magazine 'Hart-Throb' editorial was shot by acclaimed French photographer Eric Guillemain. Set to appear in the June 2013 issue of the publication, the retro-inspired looks were put together by stylist Doria Santlofer. She clad the gap-toothed [Victoria’s Secret](https://www.trendhunter.com/trends/pink-by-frankies-bikinis) beauty in ruffled one-pieces, deconstructed skirts and [bow bikinis](https://www.trendhunter.com/trends/tyler-mcgillivary-3). The outfits were perfected with coral lips and easy hair. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Poolside Wearables:** Technology-infused poolside clothing and accessories provide style and functionality for consumers seeking comfort and convenience while basking in the sun. - **Sustainable Swimwear:** Eco-conscious swimwear brands that utilize recycled materials and ethical manufacturing processes are gaining popularity among consumers seeking eco-friendly options. - **Virtual Poolside Experiences:** Virtual and augmented reality technologies offer businesses in the travel and hospitality industry opportunities to create immersive and interactive poolside experiences for customers, increasing engagement and loyalty. ### Sectors Adopting This - **Fashion Retail:** Companies in the fashion industry can capitalize on the trend towards sustainable swimwear by incorporating eco-friendly materials and ethical manufacturing practices into their product lines. - **Technology and Wearables:** Businesses in the technology and wearables industry can develop smart poolside wearables, such as UV-sensing bracelets and waterproof headphones, to meet the needs of consumers who want fashionable yet functional beach and pool accessories. - **Travel and Hospitality:** Companies in the travel and hospitality industry can utilize virtual and augmented reality technologies to create immersive and interactive poolside experiences for customers, expanding their offerings beyond traditional amenities. ## Related on Trend Hunter - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Delicate Strawberry Print Bikinis](https://www.trendhunter.com/trends/pink-by-frankies-bikinis.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md)