# High School Americana Shoots The Foam June/July 2012 Editorial Celebrates Youth By Leslie Chen | Published 2012-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/foam-june-july-2012 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2012/05/school-days-sadie-newman-victoria-tuaz-by-alexander-wagner-for-foam-june-july-2012-editorial.html) & [foammagazine](http://foammagazine.com/) High school gym class would have been way more enjoyable if it looked as glamorous as it does in this Foam June/July 2012 editorial. Titled 'School Days,' the shoot sure gives off a dazed feeling that often comes with adolescence. Shot by photographer Alexander Wagner, the photos follow models Sadie Newman and Victoria Tuaz as they hang out at the [pool and soccer field](https://www.trendhunter.com/trends/coach-x-wnba-campaign). Wearing [all-American prints and colors](https://www.trendhunter.com/trends/acidic-americana) full of red and blue, the models give off a wholesome demeanor that is contrasted with their sharp stares at the camera. Keeping the makeup fresh and barely there creates a more authentic [high school look](https://www.trendhunter.com/trends/back-to-drama-school) and feel throughout the editorial. Let the Foam June/July 2012 photo series take you back to a time when impressing that cute boy in gym class was the most of your worries. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 68% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Youthful Nostalgia:** Opportunity for brands to tap into the nostalgic feelings of youth and create products or experiences that evoke a sense of nostalgia. - **Authentic High School Aesthetics:** Opportunity for fashion and cosmetics industries to create products that capture the natural and minimalistic look of high school students. - **Glamorizing Everyday Activities:** Opportunity for photographers and advertisers to present mundane activities in a glamorous and aspirational way, transforming the perception of daily life. ### Where This Applies - **Fashion:** Fashion industry can capitalize on the Americana aesthetic and create clothing lines that combine a sense of nostalgia with contemporary style. - **Cosmetics:** Cosmetics industry can develop makeup products and tutorials that help achieve the fresh and natural look showcased in the high school editorial. - **Photography/advertising:** Photographers and advertisers can explore opportunities to glamorize everyday activities, creating visually striking campaigns that resonate with consumers. ## Related on Trend Hunter - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Nostalgic School Supplies](https://www.trendhunter.com/trends/staples-pep-rally.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)