<!-- canonical: https://www.trendhunter.com/trends/foam-july-august-2013 -->
<!-- robots: noindex -->

# Floral Feminine Photography
Nastya Zhidkikh Stars in this Quaint Shoot for Foam July August 2013

By Leslie Chen | Published 2013-06-27 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/foam-july-august-2013
References: [fashiongonerogue](http://fashiongonerogue.com/nastya-zhidkikh-florals-foam-julyaugust-2013-justin-hollar/) & [foammagazine](http://foammagazine.com/)

It's not easy to look feminine and strong at the same time, but Russian model Nastya Zhidkikh manages to do just that for this editorial from the Foam July August 2013 issue.

Photographed by Justin Hollar in a cozy countryside setting, the shoot will make you feel like you're taking a nice quiet stroll on a sunny afternoon. Stylist Doria Santlofer dresses Nastya in a flurry of [pastel pieces](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) like fur vests, blazers and pants, but the stand out piece for me is the [black and white floral number](https://www.trendhunter.com/trends/jiyongkim-fw25) she wears - feminine and strong, just like the shoot itself.

Check out this Foam July August 2013 shoot for a breath of fresh air in fashion editorials.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 70% | Activity: 43% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Feminine Photography:** Opportunities for disrupting traditional gender stereotypes in the photography industry.
- **Pastel Fashion Trends:** Innovative techniques to make pastel fashion trends more appealing to a wider audience.
- **Countryside Settings:** Opportunities to create immersive countryside experiences for eco-tourism.

### Where This Applies

- **Fashion:** Innovative approaches to merging femininity with strength in fashion design.
- **Photography:** Using photography to challenge gender stereotypes in advertising and media.
- **Tourism:** Creating eco-tourism experiences that appeal to individuals looking for a peaceful countryside setting.

## Related on Trend Hunter

- [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)
- [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md)
- [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md)
- [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md)
- [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)
- [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)
- [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)
- [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)
- [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md)
