# Botanical Foam Conditioners Herbal Essences' Foam Conditioners Adds Volume Without Weight By Laura McQuarrie | Published 2017-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/foam-conditioner References: [refinery29](http://www.refinery29.com/2017/12/186051/best-drugstore-makeup-skin-products-2018#slide-2) & [herbalessences](https://www.herbalessences.ca/en-ca/discover-products/collections/white-grapefruit-and-mosa-mint/white-grapefruit-and-mosa-mint-foam-conditioner) Although there are many products for the hair with [foam-like textures, particularly mousse](https://www.trendhunter.com/trends/curl-mousse), Herbal Essences is now introducing a collection of Foam Conditioners that are meant to be applied in the shower. The four-piece conditioner collection from Herbal Essences includes scents like refreshing Blue Ginger, volumizing White Grapefruit & Mosa Mint, as well as moisturizing options like Cucumber & Green Tea, and the Rosemary & Herbs In-The-Shower Foam Conditioner. These [whipped conditioners](https://www.trendhunter.com/trends/cloud-wash) boast Herbal Essences' signature bio:renew blend of antioxidants, aloe and sea kelp, offering color-safe, paraben-free and pH-balanced formulas that are suited for all hair types. From anti-static blotting sheets to [exfoliating shampoos](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo), the world of haircare is being inspired by adjacent products in the cosmetic industry to offer better solutions for some of the most prevalent consumer concerns. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Foam Conditioners:** Foam conditioners are a new trend in haircare, offering lightweight and volumizing benefits. - **Herbal Essences Collection:** Herbal Essences' collection of Foam Conditioners uses innovative botanical ingredients for enhanced hair care. - **Adjacent Product Inspiration:** The haircare industry is finding inspiration from adjacent industries, such as cosmetics, to create innovative solutions for consumer concerns. ### Where This Applies - **Haircare:** The haircare industry can explore the use of foam conditioners to offer lightweight and volumizing alternatives to traditional conditioners. - **Cosmetics:** The cosmetics industry can collaborate with haircare brands to develop innovative botanical products that offer enhanced hair care benefits. - **Consumer Goods:** The consumer goods industry can explore the trend of adjacent product inspiration to offer innovative solutions for various consumer concerns, including hair care. ## Related on Trend Hunter - [Mood-Lifting Haircare](https://www.trendhunter.com/trends/targeted-shampoo-and-conditioner.md) - [Leave-In Hair Foams](https://www.trendhunter.com/trends/repair360-leavein-foam.md) - [Hair Volumizing Foams](https://www.trendhunter.com/trends/hair-volumizing-foam.md) - [Ritualistic Volumizing Haircare](https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner.md) - [Scalp-Caring Styling Foams](https://www.trendhunter.com/trends/sea-salt-foam.md) - [Foam-to-Serum Hair Treatments](https://www.trendhunter.com/trends/dyson-amino-leave-in-scalp-bubble-treatment.md) - [Powder-to-Cream Haircare](https://www.trendhunter.com/trends/aerious-by-arove.md) - [Honey-Infused Hair Conditioners](https://www.trendhunter.com/trends/honey-water-moisture-conditioner.md) - [Weightless In-shower Hair Masks](https://www.trendhunter.com/trends/thickening-conditioning-hair-masque.md)