# Businessmen as Janitors FNK Cayla's 'Contrastes' is a Study in Juxtaposition By Marissa Brassfield | Published 2009-08-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fnk-cayla-contrastes References: [behance.net](http://www.behance.net/Gallery/Contrastes/223215) & [kikalastudio.ge](http://www.kikalastudio.ge/) FNK Cayla's 'Contrastes' captures three scenes, each with its own smile-inducing juxtaposition of opposites. The first one features a businessman who is also a janitor. The delicate balance of his teacup and saucer atop the janitor's cart is priceless--but not as priceless as the next montage, which features a fur-wearing bespectacled female toting an [automatic weapon](https://www.trendhunter.com/trends/mwcurated). Click through the gallery above to see more images from FNK Cayla's 'Contrastes.' **Implications** - A business that employs juxtaposition or irony in its marketing strategies is likely to attract large numbers of consumers. In doing so, a business will be portraying itself as [humorous and approachable](https://www.trendhunter.com/trends/six-flags); two qualities in which a wide range of clients will be very comfortable and willing to invest. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 9% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Juxtaposition Marketing:** Businesses can use the power of contrast and irony in their marketing strategies to attract a large consumer base. - **Humorous Branding:** Brands that portray themselves as humorous and approachable are more likely to attract a wide range of clients. - **Consumer Comfort:** Businesses that establish a sense of comfort and familiarity with their clients have a higher chance of retaining their investments. ### Where This Applies - **Advertising:** The advertising industry can incorporate juxtaposition and humor into campaigns to effectively market products and services. - **Fashion:** Fashion brands can leverage irony and contrast to create unique and memorable brand identities. - **Hospitality:** Hotels, restaurants, and other hospitality businesses can utilize humor and comfort to enhance the customer experience and attract more patrons. ## Related on Trend Hunter - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Surrealist-Inspired Tea Pots](https://www.trendhunter.com/trends/tea-for-two-collection.md) - [Playful Modular Mops](https://www.trendhunter.com/trends/wet-mop.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Contrasting Workspace Interiors](https://www.trendhunter.com/trends/workspace-interior.md) - [Juxtaposing Material Furniture Series](https://www.trendhunter.com/trends/junya-igashami.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md)