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# Blockchain Loyalty Programs
'Fnatic' Launched a Blockchain-Based Membership System

By Colin Smith | Published 2022-03-31 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/fnatic-pioneer
References: [esportsinsider](https://esportsinsider.com/2022/03/fnatic-fan-membership-programme-blockchain/?utm_source=rss&utm_medium=rss&utm_campaign=fnatic-fan-membership-programme-blockchain) & [fnatic](https://fnatic.com/membership)

![Blockchain Loyalty Programs](https://cdn.trendhunterstatic.com/thumbs/474/fnatic-pioneer.jpeg)

'Fnatic,' the esports organization based in London, has launched a loyalty program with three tiers, including the premium '[Fnatic Pioneer](https://www.trendhunter.com/trends/guild-of-guardians)' tier. The Fnatic Pioneer tier costs users $600 USD to join, and comes with a wide array of perks such as discounts on the Fnatic store, gift boxes, and exclusive experiences. The other tiers are '[Fnatic Citizen](https://www.trendhunter.com/trends/fnatic-3),' which is free to join, and 'Fnatic Core,' which costs $250 USD. These tiers will be purchasable through NFT keys that are built on the [Polygon Blockchain](https://www.trendhunter.com/trends/morchi).

Fnatic partnered up with 'Crypto.com' to launch this program, as the two companies entered into an officials partnership last year. The Polygon Blockchain uses a proof-of-stake system rather than the proof-of-work system that some larger Blockchains use. As a result of this, the Polygon Blockchain touts a higher sustainability rating than many of its competitors.

Image Credit: Fnatic

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 37% | Activity: 63% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Blockchain-based Loyalty Programs:** Blockchain-based loyalty programs can offer users exclusive experiences and perks, creating a sense of community and engagement.
- **Nft-based Tiers:** NFT-based tiers allow for more secure and unique ownership of loyalty memberships, creating opportunities for additional revenue streams.
- **Proof-of-stake Sustainability:** Proof-of-stake systems like Polygon Blockchain can provide more sustainable solutions for loyalty programs and other blockchain applications.

### Sectors Adopting This

- **Esports:** Esports organizations can use blockchain loyalty programs to increase fan engagement and foster community building.
- **Retail:** Retail businesses can utilize blockchain loyalty programs to incentivize repeat customers and boost sales through exclusive perks and experiences.
- **Cryptocurrency:** Cryptocurrency platforms and exchanges can partner with companies to provide blockchain-based loyalty programs as a form of customer acquisition and retention.

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