# Female-Focused eSports Activewear FlyQuest's Women’s Flightwear Line Features Comfortable Casuals By Jana Pijak | Published 2019-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flyquest References: [dailyesports.gg](https://www.dailyesports.gg/flyquest-announce-their-first-womens-esports-merch-line/) & [flyquest.whatsneu.gg](https://flyquest.whatsneu.gg/) [FlyQuest's](https://www.trendhunter.com/trends/flyquest-1) 'Women’s Flightwear' apparel line is female-focused and features activewear that is both comfortable and modern. The line consists of graphic tees, leggings, sports bras, crop tops and baseball tees and aims to fill a gap within the predominantly male-dominated eSports industry. While many eSports merchandise lines are geared toward male gamers, this [female-focused collection](https://www.trendhunter.com/trends/elite-female-athlete) offers versatile and wearable garments that consumers can wear both to the gym and on a casual day out. Owning teams in popular games like Fortnite and League of Legends, FlyQuest aims to empower women both with its clothing line and partnership with [Women for Women International](https://www.trendhunter.com/trends/international-esports-federation). The brand's COO Tricia Sugita recently announced that FlyQuest "will support 5 women in a yearlong training. The training will teach them different skills and help raise awareness about their rights" alongside the charitable organization. Image Credit: FlyQuest ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 89% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Female-focused Esports Merchandise:** Disruptive innovation opportunity: Create a line of eSports merchandise specifically designed for female gamers, offering trendy and comfortable apparel that meets their unique needs. - **Gender-inclusive Activewear:** Disruptive innovation opportunity: Develop an activewear line that caters to both male and female gamers, promoting inclusivity and breaking gender barriers in the eSports industry. - **Socially Conscious Partnerships:** Disruptive innovation opportunity: Collaborate with charitable organizations to support and empower women in the gaming industry, creating social impact while promoting a positive brand image. ### Where This Applies - **Esports Apparel:** Disruptive innovation opportunity: Introduce innovative designs and materials to the eSports apparel industry, providing female gamers with comfortable and stylish clothing options. - **Women's Activewear:** Disruptive innovation opportunity: Develop a specialized line of activewear for women that combines functionality, comfort, and style, catering to their specific needs in various physical activities. - **Charitable Organizations:** Disruptive innovation opportunity: Forge partnerships between gaming companies and charitable organizations to create meaningful initiatives that support women in the gaming industry and promote positive social change. ## Related on Trend Hunter - [Game-Inspired Y2K Collaborations](https://www.trendhunter.com/trends/flyquest-1.md) - [Gaming Fusion Apparel](https://www.trendhunter.com/trends/valorant-x-fragment.md) - [All-Female Esports Teams](https://www.trendhunter.com/trends/g2-esports-1.md) - [Women-Exclusive Gaming Tournaments](https://www.trendhunter.com/trends/benefit-cosmetics-1.md) - [Esports Organization-Backed Apparel](https://www.trendhunter.com/trends/champion-1.md) - [Women-Focused Esports Series](https://www.trendhunter.com/trends/gen-g.md) - [Inclusive Gaming Initiatives](https://www.trendhunter.com/trends/fifae.md) - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md) - [Organization-Backed Esports Apparel](https://www.trendhunter.com/trends/faze-clan-5.md)