# Sustainable Sports Brand Leathers Nike's New Flyleather Material Transforms Traditional Leather By Mishal Omar | Published 2017-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flyleather References: [businessoffashion](https://www.businessoffashion.com/articles/news-analysis/nike-introduces-flyleather-its-latest-super-material) & [wired](https://www.wired.com/story/nikes-flyleather-design/) [Nike's](https://www.trendhunter.com/trends/swoosh-1-trainer) newly developed Flyleather has been a long time coming, and is now available a few years after the brands' other innovative material release in the form of the [Flyknit](https://www.trendhunter.com/trends/flyknit-venture). The Flyleather material is modeled after the Flyknit, and offers a [sustainable leather alternative](https://www.trendhunter.com/trends/leather-alternative-1) that is made from combined "leather scraps and polyester blend fibers". Made from the leftover and normally unusable materials that most leather-makers discard, this innovative material is much more sustainable than traditional leather. The process of creating it includes grinding those materials into a fine dust, and then combining that dust with polyester fabric and water to make a paste, which is then bonded together to create Flyleather. This sustainable leather material is a manifestation of Nike's goal to reduce its environmental impact, and reveals the brand's ongoing commitment to the cause of environmental protection. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Leather Alternatives:** Nike's Flyleather material offers a sustainable alternative to traditional leather, using discarded scraps and polyester fibers. - **Circular Economy in Fashion:** Nike's Flyleather material demonstrates the potential for using waste materials to create new products, promoting a circular economy in the fashion industry. - **Environmental Responsibility:** Nike's development of Flyleather highlights the brand's commitment to reducing its environmental impact and promoting sustainable practices. ### Where This Applies - **Fashion and Apparel:** The fashion and apparel industry can explore the use of sustainable leather alternatives like Flyleather to reduce their environmental footprint and meet consumer demand for eco-friendly products. - **Sporting Goods:** The sporting goods industry can incorporate Nike's Flyleather material into their products, offering customers a sustainable and innovative option for athletic gear and footwear. - **Material Manufacturing:** Companies in the material manufacturing industry can look to adopt a similar approach to Nike's Flyleather, using waste materials to create new and sustainable products. ## Related on Trend Hunter - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Sustainable Knitted Toddler Sneakers](https://www.trendhunter.com/trends/swoosh-1-trainer.md) - [Knitted Breathable Dynamic Sneakers](https://www.trendhunter.com/trends/flyknit-venture.md) - [Fruit-Based Leather Alternatives](https://www.trendhunter.com/trends/peelsphere.md) - [Cruelty-Free Leather Alternatives](https://www.trendhunter.com/trends/crueltyfree-leather-alternative.md) - [Sustainable Synthetic Leathers](https://www.trendhunter.com/trends/basf.md) - [Consolidated Sports Innovation Engines](https://www.trendhunter.com/trends/innovation-efforts.md) - [Eco-Minded Leather Variants](https://www.trendhunter.com/trends/tata-international.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md)