# Rainbow-Colored Runners Nike's Flyknit Racer and HTM Shoes are Vibrantly Knitted Fashion Styles By Brandon Bastaldo | Published 2013-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flyknit-racer References: [highsnobiety](http://www.highsnobiety.com/2013/04/10/nike-introduces-flyknit-racer-and-htm-flyknit-trainer-exclusively-in-europe/) [Nike](https://www.trendhunter.com/trends/flyknit-venture) has made quite a name for itself by providing running enthusiasts with stylish and ergonomic apparel for a long time, but the latest Nike Flyknit Racer and HTM designs are seeing this legendary sports and urban apparel producer pumping out wonderfully mutli-colored kicks that are exclusive buys. Available only in Europe, the Flyknit Racer and the HTM both utilize Nike's knitted design that gives flexible support to its wearer, while also allowing runners' hot and tired feet to breath easily. Both Nike's Flyknit Racer and the HTM are available in [limited quantities](https://www.trendhunter.com/trends/kype-pro-limited-edition), and seeing that they're only available in Europe you would be smart to hop on these [vibrantly knitted beauties](https://www.trendhunter.com/trends/nike-air-max-waffle) while supplies last. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Knitted Fashion:** Disruptive innovation opportunity: Develop knitted apparel that combines style and functionality for various industries. - **Limited Edition Products:** Disruptive innovation opportunity: Create exclusive limited edition products to generate excitement and increase demand. - **Breathable Footwear:** Disruptive innovation opportunity: Engineer footwear that provides breathability and comfort for extended use. ### Industries Being Reshaped - **Sporting Goods:** Disruptive innovation opportunity: Introduce innovative sports apparel and footwear that cater to fashion-conscious athletes. - **Fashion:** Disruptive innovation opportunity: Explore the integration of knitted designs in various fashion products, challenging traditional manufacturing methods. - **Footwear:** Disruptive innovation opportunity: Develop advanced materials and construction techniques for creating breathable and fashionable shoes. ## Related on Trend Hunter - [Knitted Breathable Dynamic Sneakers](https://www.trendhunter.com/trends/flyknit-venture.md) - [Neon Tonal Performance Runners](https://www.trendhunter.com/trends/alphafly-3-sneaker.md) - [Bolding Layered Breathable Runners](https://www.trendhunter.com/trends/vomero-5-3.md) - [Neon-Hued Trail Sneakers](https://www.trendhunter.com/trends/hoka-speedgoat-2.md) - [Hyper-Futuristic Running Shoes](https://www.trendhunter.com/trends/fast-rb-nitrotm-elite.md) - [Bulbous Dynamic Knitted Sneakers](https://www.trendhunter.com/trends/air-max-flyknit-venture.md) - [Cosmic-Inspired Running Shoes](https://www.trendhunter.com/trends/cosmic-runner.md) - [Heritage Dress Sneakers](https://www.trendhunter.com/trends/air-max-rk61.md) - [Bold Futuristic Running Shoes](https://www.trendhunter.com/trends/clifton-one9.md)