# Hybrid Liner-Mascaras Jillian Dempsey's FLYK Trick Mascara Has an Applicator with a Bendable Tail By Laura McQuarrie | Published 2023-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flyk-trick-mascara References: [nylon](https://www.nylon.com/beauty/october-2023-best-new-beauty-products) & [jilliandempsey](https://www.jilliandempsey.com/products/flyk-trick)  Jillian Dempsey's FLYK Trick Mascara is a revolutionary [two-in-one mascara](https://www.trendhunter.com/trends/multifunctional-mascara-moon-collection) with a formula that doubles as liquid eyeliner. To achieve this, the brand invested six years into developing the innovative product and came out with one patent. The finished result is a clean, vegan and cruelty-free mascara with an unconventional applicator that's truly unlike any other. While the formula itself is powered by lightweight yet structured sunflower wax, growth-boosting botanical extracts and glycerin, the [2-in-1 Mascara Wand & Liner Stamp](https://www.trendhunter.com/trends/lashscape-by-tilt) can be swiped across lashes, then stamped to draw on [winged liner](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen). Thanks to the versatility of both the formula and applicator, FLYK Trick Mascara can be used in many ways to achieve desired beauty looks. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 92% | Activity: 90% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Two-in-one Mascara:** Jillian Dempsey's FLYK Trick Mascara offers a revolutionary two-in-one product that combines mascara and liquid eyeliner in a single formula. - **Unconventional Applicator:** FLYK Trick Mascara features a unique applicator that allows users to both swipe it across lashes and stamp it to create a winged eyeliner look. - **Versatile Beauty Looks:** With its versatile formula and applicator, FLYK Trick Mascara enables users to achieve a variety of desired beauty looks. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can leverage the popularity of two-in-one products like FLYK Trick Mascara to provide innovative and multifunctional makeup solutions to consumers. - **Beauty:** In the beauty industry, there is a growing demand for innovative mascara with unique applicators that can revolutionize the way users apply eyeliner and mascara. - **Personal Care:** Personal care brands can tap into the trend of versatile beauty products by creating innovative mascara and eyeliner combinations to cater to consumers' desire for convenience and efficiency. ## Related on Trend Hunter - [Innovative Mascara Applicators](https://www.trendhunter.com/trends/innovative-mascara-applicator.md) - [Curvaceous Contoured Mascaras](https://www.trendhunter.com/trends/covergirl-eye-enhancer-3d-mascara.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Clean Tubing Mascaras](https://www.trendhunter.com/trends/kush-high-roll-mascara.md) - [Lash-Lifting Statement Mascaras](https://www.trendhunter.com/trends/pupa-milano.md) - [Multifunctional Mascara Collections](https://www.trendhunter.com/trends/multifunctional-mascara-moon-collection.md) - [Inclusive Eye-Makeup Collections](https://www.trendhunter.com/trends/live-tinted.md) - [Gentle Mascara Removers](https://www.trendhunter.com/trends/mascara-remover.md)