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# Floating Car Photography
Jacob Munkhammar Takes Photos of Illusive Flying Vehicles

By Megan Facciuolo | Published 2014-06-25 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/flying-vehicles
References: [highsnobiety](http://www.highsnobiety.com/2014/06/24/flying-citroen-car-series-jacob-munkhammar/) & [facebook](https://www.facebook.com/JMunkhammarSG)

Following his Air Drive series, Jacob Munkhammar continues with his passion for creating [faux flying vehicles](https://www.trendhunter.com/trends/kuickwheel-skyrider-x6) in his latest series 'Flying [Citroen](https://www.trendhunter.com/trends/citron-above-and-under) Cars.' The series focuses on vintage Citroen cars with a more futuristic concept created by Munkhammar.

The Swedish artist takes the photos of the [vintage cars](https://www.trendhunter.com/trends/lego-moc) and then manipulates them on Photoshop to look like they are floating and don't need to run with wheels. He also applies retro films to the photos to further their vintage aesthetics, which are both black and white and colored.

Overall, the automotive photographs look surreal. They truly look like they could be movie stills from a sci-fi film from the 60s or a real-life version of The Jetsons.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 76% | Activity: 33% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Floating Car Photography:** Disruptive innovation opportunity: Exploring the use of Photoshop to create surreal and futuristic visuals in automotive photography.
- **Vintage Car Art:** Disruptive innovation opportunity: Blending retro aesthetics with futuristic concepts to create unique art forms.
- **Retro Futurism:** Disruptive innovation opportunity: Reviving the nostalgia of the past while imagining the possibilities of the future in artistic expressions.

### Who This Affects Most

- **Automotive:** Disruptive innovation opportunity: Incorporating visionary and unconventional designs in car manufacturing and marketing.
- **Digital Art:** Disruptive innovation opportunity: Experimenting with digital manipulation techniques to redefine the boundaries of traditional art forms.
- **Film and Entertainment:** Disruptive innovation opportunity: Incorporating retro-futuristic aesthetics in film production to create visually striking and nostalgic experiences.

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