# Welcoming Airline Ads This Air Canada Campaign Appeals to Americans Flying to Canada By Laura McQuarrie | Published 2016-06-25 | World Source: Trend Hunter, https://www.trendhunter.com/trends/flying-to-canada References: [wersm](http://wersm.com/new-air-canada-campaign-targets-worried-americans/) & [twitter](https://twitter.com/AirCanada/status/740597126971817984) The upcoming US elections have many Americans threatening to flee the country and thinking of flying to Canada on a one-way ticket should certain political candidates be elected. [Air Canada](https://www.trendhunter.com/trends/travellers-top-picks-awards) has picked up on this and in order to become more relevant to American travelers, launched the 'Test Drive Canada' campaign. The travel campaign introduces ways that Americans can get a taste for the country by hopping on a [quick flight from major cities](https://www.trendhunter.com/trends/icelandair-boasts-activities) across the country. As part of this campaign, Air Canada reached out to regular [Twitter](https://www.trendhunter.com/trends/the-great-spud-getaway) users and celebrities like Lena Dunham in real-time on Twitter, who suggested she might like Vancouver as a new home, following the release of results from the California primary. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Political Fleeing:** Opportunity for airlines to cater to Americans considering leaving their country due to political climate. - **Localized Travel:** Opportunity for airlines to promote quick flights to nearby destinations for travelers looking for a taste of a different country. - **Real-time Engagement:** Opportunity for airlines to engage with customers and potential customers through social media in real-time for personalized experiences. ### Who This Affects Most - **Airlines:** Airlines can capitalize on the trend of Americans considering leaving the country by offering special deals and promotions. - **Tourism:** Tourism industry can create customized travel packages for local destinations to attract American travelers. - **Social Media:** Social media platforms can provide tools and analytics for airlines to effectively engage with customers and influencers in real-time. ## Related on Trend Hunter - [Canadian-Focused Campaigns](https://www.trendhunter.com/trends/look-for-the-leaf.md) - [Budget-Friendly Airline Campaigns](https://www.trendhunter.com/trends/sunwing-vacations1.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Adventure-Seeking Iceland Flight Programs](https://www.trendhunter.com/trends/iceland-flight-program.md) - [Cinematic Canadian Hotel Campaigns](https://www.trendhunter.com/trends/make-special-happen.md) - [Cheeky Ocean-Renaming Campaigns](https://www.trendhunter.com/trends/canadien-ocean.md) - [Anxiety-Alleviating Election Campaigns](https://www.trendhunter.com/trends/election-escape.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Traveler-Targeted QSR Campaigns](https://www.trendhunter.com/trends/canceled-flights.md)