# Soda Bottle Rockets Xymbiot Interactive Packaging By Alex Covert | Published 2008-11-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/flying-soda-bottle-xymbiot-interactive-packaging References: [congoo](http://www.congoo.com/news/2008November12/Patent-pending-flying-bottle) & [xymbiot](http://www.xymbiot.com/products) No! It's not a [wingless, badminton birdie](https://www.trendhunter.com/trends/bigbilled-bird-food-concept): although it sure looks like it. This is the new [beverage container](https://www.trendhunter.com/trends/resealable-bottle) designed by Xymbiot Interactive Packaging, a division of ThinkAtomic Inc. The bottle is actually made to fly through the air like a football, but to date, no drinkmaker has actually committed to filling it up. **Implications** - The idea of [interactive packaging](https://www.trendhunter.com/trends/mega-back-to-school) is one that has not yet been fully explored and could prove to be a very useful marketing tool. People like things that they can do more than one task and a wrapper or bottle that has more than once use could be of high value to consumers and generate big buzz around your product. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 25% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Interactive Packaging:** The trend towards interactive packaging presents an opportunity to create multi-purpose and buzz-worthy products. - **Novel Beverage Containers:** Innovative beverage containers, such as the flying soda bottle, offer a unique way to stand out in the crowded beverage market. - **Multi-functional Products:** Consumers are increasingly drawn towards products that serve multiple purposes, creating opportunities for companies to incorporate unique features into their packaging. ### Industries Being Reshaped - **Beverage Industry:** Innovations in beverage packaging, like the Xymbiot Interactive Packaging soda bottle rocket, can disrupt the traditional beverage market. - **Marketing Industry:** Interactive packaging provides a new and innovative way to engage consumers and generate buzz around products. - **Packaging Industry:** The trend towards multi-functional packaging creates opportunities for packaging companies to offer unique and inventive solutions. ## Related on Trend Hunter - [Nitrogen-Dosed Drink Packaging](https://www.trendhunter.com/trends/sidel-starliter-nitro-bottle.md) - [Beverage-Focused Dual-Chamber Widget Systems](https://www.trendhunter.com/trends/beverage-technology.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Augmented Soda Labels](https://www.trendhunter.com/trends/soda-labels.md) - [Peelable Dissolving Bottles](https://www.trendhunter.com/trends/dissolving-bottle.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Foaming Aluminum Packaging](https://www.trendhunter.com/trends/vetroplas.md)