# Fully Reclined Airplane Bed Flying in Style By Angela Lowe | Published 2006-10-17 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/flying-in-style References: [gushmagazine](http://www.gushmagazine.com/article/flying-in-style/) & [bornrich.org](http://www.bornrich.org/entry/delta-first-us-carrier-to-announce-luxurious-lie-flat-seats/) [Delta](https://www.trendhunter.com/trends/airline-seat) is the first U.S. Carrier to announce true [lie-flat seats in international business class](https://www.trendhunter.com/trends/aria-suite) in early of 2008 The personal sleepers feature a leading entertainment system, digital video and music in every suite, a reclining seat (6-foot 3-inch bed), a privacy screen, fold-out video monitor, footrest and personal stowage compartment. Customers will also enjoy a new menu from celebrity chef Michelle Bernstein, original wines and [in-seat entertainment](https://www.trendhunter.com/trends/elevated-aircraft-interior). **Implications** - Traveling for extended periods of times and distances can often be tiring, taxing and stressful. Companies who can create a travel experience in which flyers are able to relax and enjoy their time in the air will large returns in today's jet-setting industry. Many consumers do not want to sacrifice their lavish lifestyles and catering to this desire will bring brands success and a loyal following. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 89% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Travel:** Creating a travel experience that allows flyers to relax and enjoy their time in the air presents opportunities for disruptive innovation in the jet-setting industry. - **Personalized Entertainment:** Integrating leading entertainment systems and digital media in airline seats provides opportunities for disruptive innovation in in-flight entertainment. - **Gourmet In-flight Dining:** Offering celebrity chef-inspired menus and original wines on airplanes opens up opportunities for disruptive innovation in the airline catering industry. ### Where This Applies - **Aviation:** Innovations in lie-flat seats and luxurious in-flight amenities can disrupt the aviation industry by attracting high-end travelers and setting new standards. - **Entertainment:** Advancements in in-flight entertainment systems and personalized media can disrupt the entertainment industry by enhancing the on-board passenger experience and creating new revenue streams. - **Hospitality:** Revolutionizing in-flight dining and offering a high-end travel experience can disrupt the hospitality industry by tapping into the luxury travel market and catering to affluent travelers. ## Related on Trend Hunter - [Hotel-Grade In-Flight Mattresses](https://www.trendhunter.com/trends/air-france-and-sofitel.md) - [Capacious Airline Seats](https://www.trendhunter.com/trends/capacious-airline-seats.md) - [First-Class Airline Suites](https://www.trendhunter.com/trends/la-premire-suites.md) - [Double Bed Airline Upgrades](https://www.trendhunter.com/trends/japan-airlines-2.md) - [Revamped Business Class Experiences](https://www.trendhunter.com/trends/air-france-business-class.md) - [Accessible Airline Seats](https://www.trendhunter.com/trends/airline-seat.md) - [Relaxing Airplane Seat Designs](https://www.trendhunter.com/trends/tranquil-airlines-seating-technology.md) - [Face-First Flight Rest Aids](https://www.trendhunter.com/trends/rest-aid.md) - [Airline-Branded Travel Loungewear](https://www.trendhunter.com/trends/emirates-3.md)