# Rapper-Backed Collaborative Hot Sauces BALLANTINE'S and RZA Launch a New Flying Goose Sriracha By Amy Duong | Published 2023-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flying-goose References: [highsnobiety](https://www.highsnobiety.com/p/ballantines-rza-flying-goose-sriracha/)  [Wu-Tang](https://www.trendhunter.com/trends/supreme-x-wutang-clan) member RZA works together with [BALLANTINE](https://www.trendhunter.com/trends/ballantines-1)'S on a special partnership in the form of the [Flying Goose](https://www.trendhunter.com/trends/sriracha-energy-drink) Sriracha sauce. The natural collaboration stems from the admiration of the original sauce brand and the duo presents a hot sauce that is made with inspiration from whisky. It is a unique blend of tastes and pushes the boundaries, which is what the two joint efforts stand for. Speaking about the new sauce, RZA explains, "I’m vegan, and I like to get extra creative with how I make and cook food, experimenting with bold flavors, textures, and ingredients. I’m bringing Ballantine’s and Flying Goose together to break the mold of what incredible flavor should taste like and to bring something truly original, surprising, and unexpected to the world." Image Credit: BALLANTINE'S ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 36% | Activity: 53% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Collaborative Hot Sauces:** The collaboration between BALLANTINE'S and RZA on the Flying Goose Sriracha introduces a unique blend of tastes and pushes the boundaries of hot sauce. - **Whisky-inspired Hot Sauce:** The collaboration between BALLANTINE'S and RZA creates a hot sauce that is made with inspiration from whisky, offering a truly original and unexpected flavor profile. - **Creative Flavor Experimentation:** RZA's desire to experiment with bold flavors, textures, and ingredients in vegan cooking leads to a truly exceptional and surprising hot sauce collaboration with BALLANTINE'S and Flying Goose. ### Industries Being Reshaped - **Food and Beverage:** The collaboration between BALLANTINE'S and RZA in creating a unique hot sauce offers new opportunities for flavor experimentation in the food and beverage industry. - **Condiments:** The launch of the Flying Goose Sriracha sauce, a collaborative effort between BALLANTINE'S and RZA, brings disruption and innovation to the condiment industry with its whisky-inspired flavor profile. - **Vegan Products:** RZA's use of vegan ingredients and his passion for creative cooking in the collaboration with BALLANTINE'S and Flying Goose presents disruptive innovation opportunities in the vegan products industry. ## Related on Trend Hunter - [Streetwear-Style Hot Sauces](https://www.trendhunter.com/trends/limited-edition-sauce.md) - [Ginger-Based Hot Sauces](https://www.trendhunter.com/trends/moju-x-eaten-alive-shot-sauce.md) - [Fiery Pasta Sauces](https://www.trendhunter.com/trends/ragu-x-hot-ones.md) - [Spicy Southern-Inspired Collaborations](https://www.trendhunter.com/trends/panda-express-x-hot-ones.md) - [Thai-Grown Hot Sauce Recipes](https://www.trendhunter.com/trends/organic-sriracha.md) - [Sensorial Energy Beverages](https://www.trendhunter.com/trends/sriracha-energy-drink.md) - [Expansive Hot Sauce Ranges](https://www.trendhunter.com/trends/franks-redhot-sauce.md) - [Rapper-Backed RTD Cocktails](https://www.trendhunter.com/trends/waka-flocka-flame.md) - [Korean-Inspired Hot Sauces](https://www.trendhunter.com/trends/flame-broiler.md)