# Beach-Loving Lookbooks The Flying Coffin Summer 2010 Collection Screams Summer Cool By Vittoria Natarelli | Published 2010-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flying-coffin-summer-2010-collection References: [highsnobiety](http://www.highsnobiety.com/news/2010/07/05/flying-coffin-summer-2010-collection/) & [flyingcoffin](http://flyingcoffin.com/) The Flying Coffin Summer 2010 Collection wants you to put your best skater foot forward and have a [summer adventure](https://www.trendhunter.com/trends/summer-dreaming-collection). The shoot is very inspiring, with bright youthful colors and lovely sun-filled shots. My favorite are the underwater shots that look incredibly cool. The brand presents [t-shirts, pocket tees, tank tops](https://www.trendhunter.com/trends/beams-plus-2), New Era caps and a wicked multi-religious skateboard deck. The Flying Coffin Summer 2010 Collection presents awesome lifestyle images. **Implications** - These images are definitely making a splash in the advertising world, and it's not surprising. The neat thing about [shooting underwater models](https://www.trendhunter.com/trends/triangls-mirage-drop) is that the fashions they are displaying look warped by the water. They become larger than life and flow beautifully, making them even more appealing to customers. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 59% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Underwater Fashion Shoots:** Underwater fashion shoots provide a unique and visually stunning way to showcase clothing items, capturing the attention of consumers. - **Youthful Lifestyle Branding:** Brands that incorporate bright colors and sun-filled shots in their lifestyle imagery can appeal to a younger target audience, creating an opportunity for disruptive branding strategies. - **Multi-religious Skateboard Designs:** Skateboard brands that embrace diverse religious imagery in their designs can tap into a niche market, offering unique and meaningful products. ### Industries Being Reshaped - **Fashion Advertising:** Fashion advertisers can explore the concept of underwater fashion shoots to create captivating and visually striking campaigns. - **Youth Apparel:** Youth apparel brands can leverage bright colors and sun-filled shots to establish a vibrant and appealing brand identity that resonates with their target market. - **Skateboard Industry:** Skateboard companies can differentiate themselves by incorporating diverse religious imagery into their designs, attracting customers seeking unique and meaningful products. ## Related on Trend Hunter - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md)