# Parachuting Cat Commercials This Hilarious Insurance Ad Shows Flying Cats Skydiving Together By Jonathon Brown | Published 2012-11-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/flying-cats References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/11/folksam-insurance-company-parachuting-cats/) & [omoss.folksam.se](http://omoss.folksam.se/inenglish/aboutfolksam) Folksam Insurance brings us some fearless flying cats in this hilarious new advertisement. Folksam is a Swedish insurance company that's been around since 1905 and has about four million customers. Though the company has been around for a while, the commercial has an outside of the box concept. In this video, four cats jump out of a plane and free fall over what we can assume is Sweden. As they soar through the air, fur blowing and eyes squinted, R. Kelly belts out 'I Believe I Can Fly.' The fantastic intensity of the music mixed with the absurd visual of flying cats in parachute packs skydiving as a group is enough to make you chuckle. By the end of the ad we're shown Eva, who insures her cat with Folksam. I wonder what the insurance premiums are for flying cats? ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 92% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Hilarious Advertisement:** Creating humorous and memorable ads that capture audience attention. - **Outside-the-box Concepts:** Exploring unconventional ideas to stand out in a crowded marketplace. - **Visual Storytelling:** Using compelling visuals to convey a brand message and engage viewers. ### Sectors Adopting This - **Insurance:** Developing creative advertising campaigns to differentiate in the insurance industry. - **Marketing:** Leveraging humor and unique concepts as a marketing strategy to attract target audiences. - **Creative Production:** Providing services to produce visually captivating and entertaining commercials. ## Related on Trend Hunter - [Cheeky Pet Insurance Campaigns](https://www.trendhunter.com/trends/onepack-plan.md) - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md) - [Limited-Edition Cat Dad Hoodies](https://www.trendhunter.com/trends/cat-dad-hoodies.md) - [Feline Boy Band Ads](https://www.trendhunter.com/trends/meow-mix.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Mischievous Feline Food Campaigns](https://www.trendhunter.com/trends/its-great-to-be-a-cat-campaign.md) - [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md) - [Pet Shopping Networks](https://www.trendhunter.com/trends/pet-shopping-network.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md)