# High-Flying Car Stunts Jaguar's Flying Car Stunt Takes the New XE High Up Over London By Laura McQuarrie | Published 2014-09-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/flying-car-stunt References: [prexamples](http://prexamples.com/2014/09/is-it-a-bird-is-it-a-plane-no-its-car-launch-stunt/) & [mirror](http://www.mirror.co.uk/news/weird-news/londoners-left-bemused-after-helicopter-4180409) As the sun was setting in London one night, there were quite a few Londoners who looked up and witnessed an unusual flying car stunt. The sight was two helicopters and a car, flying over the city with all of its lights on—naturally, there were a lot of tweets about this uncommon thing to see. The movie-worthy stunt was part of a promotion for [Jaguar](https://www.trendhunter.com/trends/copy-nothing-campaign) to tie in with the launch of the £30,000 XE sports car. For the high-flying stunt, Jaguar was aided by the [British Royal Air Force](https://www.trendhunter.com/trends/british-deaf-association) Red Arrows Acrobatic Team, taking the car for a spin over the Thames. This unusual stunt made sure all eyes were on the Jaguar, touting it as a car that really does tower high above all others on the road. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **High-flying Car Promotions:** Companies can use high-flying car stunts as part of their marketing campaigns to garner attention and promote their products in a unique way. - **Innovative Vehicle Launches:** Car manufacturers can incorporate unconventional methods, such as high-flying car stunts, to launch new car models and stand out in a competitive market. - **Unconventional Brand Awareness:** Businesses can experiment with alternative methods, like high-flying car stunts, to increase brand visibility and differentiate themselves from competitors. ### Where This Applies - **Automotive:** Car manufacturers can use high-flying car stunts as part of their marketing strategies to promote new car models and create buzz around their brand. - **Entertainment:** Movie studios and entertainment companies can use high-flying car stunts to promote upcoming films and events, and create excitement among audiences. - **Advertising:** Advertising agencies can explore creative and unconventional methods like high-flying car stunts to produce unique and engaging marketing campaigns for their clients. ## Related on Trend Hunter - [Flying Car Concepts](https://www.trendhunter.com/trends/flying-car-concepts.md) - [Road-Legal Flying Vehicles](https://www.trendhunter.com/trends/switchblade-1.md) - [Working Flying Car Prototypes](https://www.trendhunter.com/trends/flying-car-prototype.md) - [Vivaciously Redefined Car Brands](https://www.trendhunter.com/trends/copy-nothing-campaign.md) - [Functional Flying Cars](https://www.trendhunter.com/trends/a5-evtol.md) - [Air Travel-Certified Cars](https://www.trendhunter.com/trends/klein-vision-aircar.md) - [Drone-Incorporated Electric Vehicles](https://www.trendhunter.com/trends/polestars-o2-roadster.md) - [Restored All-Aluminum Jaguars](https://www.trendhunter.com/trends/jaguar-xk.md) - [Future-Facing EV Designs](https://www.trendhunter.com/trends/jaguar-type-00.md)