# Drinking Biofuel Flygbussarna Airport Coaches By Ayman | Published 2008-06-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/flygbussarna-airport-biofuel References: [adsoftheworld](http://adsoftheworld.com/media/print/flygbussarna_airport_coaches_drink_2?size=_original) *Flygbussarna Airport Coaches* wants you to know that they now run on environmental biofuel. To illustrate how clean this biofuel really is, their [print ad campaign](https://www.trendhunter.com/trends/rxbar-ad) shows people drinking it right off the pump to prove that it is “clean enough to drink.” The campaign, which was created by *Acne Advertising* agency, Stockholm, Sweden and photographed by Martin Runeborg, shows people [quenching their thirst](https://www.trendhunter.com/trends/hopinfused-sparkling-water) by galloping biofuel. I just hope they do not light up a cigarette after this [fuel consumption](https://www.trendhunter.com/trends/nic-and-jet-fuel): ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 44% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Biofuel Adoption:** Companies are increasingly adopting biofuel-based technologies as a way of demonstrating environmental consciousness and potentially reducing costs. - **Creative Advertising Campaigns:** Companies are exploring creative advertising campaigns as a way of differentiating themselves in an increasingly competitive business environment. - **Alternative Energy Promotion:** Companies are promoting the adoption of alternative energy sources as a way of positioning themselves as socially and environmentally responsible organizations. ### Sectors Adopting This - **Transportation:** From airlines to buses, companies in the transportation industry are adopting biofuel-based technologies as a way of reducing costs and promoting sustainable practices. - **Advertising:** With companies seeking to differentiate themselves in an increasingly competitive business environment, the advertising industry is poised to capitalize on this trend by helping firms create innovative advertising campaigns. - **Energy:** With an increased focus on sustainability and corporate social responsibility, companies in the energy industry are promoting the adoption of alternative energy sources such as biofuels. ## Related on Trend Hunter - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Alcohol-Free Underground Campaigns](https://www.trendhunter.com/trends/bakerl00.md) - [Macho Plant-Based Drink Campaigns](https://www.trendhunter.com/trends/oatly-and-ef-pro-cycling.md) - [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md) - [Low-Emissions Alcohol-Free Beers](https://www.trendhunter.com/trends/carlsberg-sweden-and-einride.md) - [Vibrant Product Campaigns](https://www.trendhunter.com/trends/fuel-something-bigger.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Limited-Edition Rail Safety Beers](https://www.trendhunter.com/trends/rail-safety.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md)