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# Location-Tracking Takeout Partnerships
Five Guys is Implementing FlyBuy Pickup Technology

By Riley von Niessen | Published 2020-12-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/flybuy
References: [fastcasual](https://www.fastcasual.com/news/five-guys-rolls-out-curbside-tech/)

American burger chain Five Guys has announced that it will be expanding its curbside pickup and socially distanced in-restaurant pickup options at all locations in partnership with [Radius Networks](https://www.trendhunter.com/trends/camp-storage-box-collection). By joining forces with the tech company, Five Guys is implementing new features that will enable its staff to keep track of where their customers are with [FlyBuy](https://www.trendhunter.com/trends/flybuy-location-engine) Pickup. Once delivery drivers or takeout customers are close by, staff will prepare their orders to ensure food is fresh and hot, while also reducing expected wait times.

[Five Guys'](https://www.trendhunter.com/trends/five-guys-loaded-fries) VP of Restaurant Technology Zerrick Pearson spoke to the partnership, stating "Having visibility into the journey of both customers and delivery drivers is key for us to provide fresh fries and cold milkshakes quickly for to-go orders. It's hard to control the food freshness for takeout or delivery orders, but FlyBuy enables us to deliver the best to-go product possible."

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 55% | Activity: 71% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Curbside Pickup Solutions:** Businesses can partner with tech companies to provide location-tracking capabilities for curbside pickup, leading to improved order preparation and reduced wait times.
- **In-restaurant Pickup Innovations:** In-restaurant pickup options can be revamped with location-tracking features to optimize the food freshness and delivery time for takeout orders.
- **Delivery Tracking Tools:** Partnering with a tech company to implement delivery tracking tools can provide businesses with increased visibility into the journey of delivery drivers and customers, resulting in better delivery experiences.

### Where This Applies

- **Quick Service Restaurants:** Quick service restaurants can utilize location-tracking technology to enhance their takeout and delivery options, improving customer satisfaction and order volume.
- **Food Delivery Services:** Food delivery services can leverage location-tracking solutions to optimize delivery routes, predict delivery times, and improve the overall delivery experience for their customers.
- **Retail and Grocery Stores:** Retail and grocery stores can partner with tech companies to provide contactless curbside pickup services, improving their business models and customer safety measures.

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- [Improved Fast-Food Delivery Platforms](https://www.trendhunter.com/trends/mcdonalds-door-dash.md)
- [Customizable QSR Side Dishes](https://www.trendhunter.com/trends/five-guys-loaded-fries.md)
- [Virtual QSR Drive-Thrus](https://www.trendhunter.com/trends/smashburger-1.md)
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