# Buzz-Worthy Booster Branding The Fly Energy Drink is Easily Recognizable for Thirsty Consumers By Jaime Neely | Published 2011-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fly-energy-drink References: [thedieline](http://www.thedieline.com/blog/2011/7/19/fly-energy-drink.html) & [cargocollective](http://cargocollective.com/carlosnogueira) The Fly Energy Drink boasts a bold and vibrant new branding design that is sure to capture the attention of many. Magenta was the chosen color for the design of the can for the Fly Energy Drink. Designed by Carlos Nogeuira from Brazil, this [energy drink](https://www.trendhunter.com/trends/playboy-energy-drink) takes on a rather simple but captivating appearance. Featuring a pair of wings over top of the word "Fly," the purpose of the beverage is plain but direct. The combination of the [vibrant magenta](https://www.trendhunter.com/trends/fruit-bliss) with the simple black font makes for a clean-cut but noteworthy packaging result. The Fly Energy Drink is [available in Brazil](https://www.trendhunter.com/trends/monster-rio-punch). **Implications** - Businesses that use simple and direct marketing and advertising strategies will fare well in today's industry. While intricate detail and design is certainly appealing to many, consumers will be drawn to those products that present themselves efficiently in a bold and eye-catching way. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 18% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Bold-branded Packaging:** Opportunity for businesses to utilize bold and eye-catching packaging designs to capture consumer attention. - **Simplicity in Marketing:** Opportunity for businesses to implement simple and direct marketing strategies to stand out in today's industry. - **Vibrant Color Choices:** Opportunity for businesses to experiment with vibrant color choices in product branding to create a memorable visual impact. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage companies to innovate their packaging designs and marketing approaches. - **Advertising Industry:** Opportunity for advertising agencies to assist businesses in creating impactful and straightforward marketing campaigns. - **Design Industry:** Opportunity for designers to explore the use of bold colors and minimalistic designs in creating attention-grabbing brand identities. ## Related on Trend Hunter - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md) - [Phosphorescent Energy Drink Cans](https://www.trendhunter.com/trends/dynamit.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Modern Non-Alcoholic Rebrands](https://www.trendhunter.com/trends/flyers-cocktail-company.md) - [Vibrant Product Campaigns](https://www.trendhunter.com/trends/fuel-something-bigger.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/better-buzz-coffee-roasters.md) - [Functional Refreshment Energy Drinks](https://www.trendhunter.com/trends/energy-tonic-water.md) - [Vibrant Energy Drinks](https://www.trendhunter.com/trends/flrt.md)