# Fraternal Fairtytale Fashion Enchanting 'Fly by Night' Editorial in W Magazine By Marissa Liu | Published 2010-01-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fly-by-night-in-w References: [models](http://models.com/feed/?p=7541) & [wmagazine](http://www.wmagazine.com/fashion/2010/02/mcdean_night) Model Dorothea Barth Jorgensen and Imogen Morris-Clarke are ethereal twins for the editorial ‘Fly by Night’ in W. Styled by Alex White in [enchanting pieces](https://www.trendhunter.com/trends/wicked-x-aldo) by Valentino, Miu Miu, Marc Jacobs, Louis Vuitton, Nina Ricci, Alberta Ferretti, Blumarine, Alexander McQueen and Lanvin, the duo are captured frolicking in a park. ‘Fly by Night’ was shot by Craig McDean for W magazine’s February 2010 issue. It is in keeping with White’s reputation for styling [charming, almost hypnotizingly beautiful editorials](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 72% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Enchanting Fashion Editorials:** Businesses can explore incorporating editorial-style marketing campaigns that evoke a sense of wonder and beauty in their products or services. - **Twin Fashion:** Fashion designers can experiment with creating clothing and accessories that cater to twin fashion trends. - **Romantic Parkwear:** Entrepreneurs can consider launching a line of romantic and whimsical pieces that are suitable for park or garden settings. ### Industries Being Reshaped - **Fashion Industry:** This editorial highlights the importance of creating visually stunning and ethereal clothing pieces in fashion design. - **Photography Industry:** Photographers can take inspiration from editorial-style photo shoots to create their own captivating visual stories. - **Outdoor Lifestyle Industry:** Businesses catering to outdoor lifestyles can develop products aimed at romantic and ethereal aesthetics to capture the imaginations of their customers. ## Related on Trend Hunter - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Dairytale Bridal Tributes](https://www.trendhunter.com/trends/disney-wedding-dresses-1.md) - [Enchanting Film-Inspired Capsules](https://www.trendhunter.com/trends/wicked-x-aldo.md)